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20 SPOTLIGHT HOSPITALITY BIZ NOVEMBER, 2024
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‘We aim to blend Bhutanese tradition with

the needs of today’s travellers’

In a world where luxury often equates to excess, Pemako Hotels
is carving out a unique space in Bhutan’s hospitality landscape by

blending tradition, nature, and transformative experiences. Vishal

Pradhan, Operations and Marketing Manager, Pemako Hotels,
explains, the vision behind the brand is to offer more than just a luxury

stay—it’s about creating a meaningful journey that engages all senses.

e aim to blend Bhutanese tradition with the needs Bhutan’s essence,” Pradhan notes. The properties also feature unique
of today’s travellers. Our properties are designed to offerings such as Buddhism talks, prayer ceremonies, and birdwatching,
“Wembody the essence of Bhutan—a peaceful retreat where ensuring that guests leave with a deeper connection to the land and its
time slows down, encouraging guests to disconnect, reflect, and renew,” traditions.
says Pradhan. Pemako Thimphu, on the other hand, blends the grandeur of Bhutanese
Pemako’s properties in Thimphu and Punakha are prime examples of architecture with contemporary amenities, offering both intimate retreats
this philosophy. The urban sanctuary of Pemako Thimphu, resembling and spaces for grand gatherings, making it a destination in its own right.
a medieval fortress, combines traditional Bhutanese architecture with Pemako has its sights set on further expansion, with Paro likely being
modern comforts. “After exploring local markets and ancient monasteries, the next destination. According to Pradhan, the Indian market plays a
guests can receive sacred blessings from our in-house lama and enjoy crucial role in Pemako’s growth strategy. “India accounted for 60% of total
cultural performances, deepening their connection to Bhutan’s rich visitors to Bhutan in 2024, with affluent Indian travellers showing great
heritage,” explains Pradhan. interest in our luxury boutique accommodations. This year, we’re focusing
In contrast, Pemako Punakha offers a nature-centric retreat, designed on partnerships with travel agents and marketing initiatives to broaden
by Bill Bensley, where guests can immerse themselves in traditional our reach in India,” shares Pradhan.
Bhutanese activities like archery, khuru, and cooking classes. “We want Bhutan’s unique high-value, low-impact tourism model is at the core
every moment to contribute to a meaningful and enriching stay,” adds of Pemako’s operational philosophy. Pradhan emphasizes that Pemako is
Pradhan, emphasising that these curated experiences are designed to deeply committed to sustainable practices, from sourcing local materials
rejuvenate both body and soul. to minimizing its ecological footprint. “We tread lightly on the earth
When asked what sets Pemako apart from other luxury brands, while leaving a lasting imprint on the hearts of those who journey with
Pradhan points to the brand’s commitment to authentic, transformative us. In doing so, we honour Bhutan’s wisdom in preserving its natural and
experiences rooted in Bhutanese culture. “Our tented villas at Pemako cultural treasures,” Pradhan says.
Punakha are a base for guests to disconnect from distractions and Pemako’s long-term vision is to shape Bhutan’s luxury hospitality sector
reconnect with themselves. From private heated pools to a spa rooted in by blending the country’s rich cultural heritage with modern, sustainable
Sowa Rigpa, Bhutan’s traditional medicine, every detail is crafted to reflect luxury. As Pradhan outlines, “In today’s fast-paced world, nothing is
more precious than the time and space to journey inward. Pemako is
about offering that space through immersive, authentic experiences that
celebrate Bhutanese traditions.”
With plans to expand across Bhutan, a stronger focus on sustainability,
wellness, and spiritual experiences, and strategic partnerships, Pemako is
poised to become a leader in high-end tourism. “We see Pemako evolving
into a key player in making Bhutan a sought-after luxury destination,”
Pradhan says.
Through its blend of luxury, culture, and sustainability, Pemako Hotels
is redefining what it means to offer a transformative guest experience in
Bhutan. As Pradhan aptly puts it, “Our goal is to create destinations that
take guests on a deeper journey within themselves, offering more than
just a stay, but a meaningful experience rooted in Bhutan’s rich traditions.”
asmita.mukherjee@saffronsynergies. n
asmita.mukherjee@saffronsynergies.in

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