Page 24 - HBiz_October_2024

24 WINE & SPIRITS HOSPITALITY BIZ OCTOBER, 2024
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‘Our vision is to create

a lasting presence in the

world of craft spirits’

John Royerr is a visionary entrepreneur and the driving force behind Ochre Spirits,
an innovative Indian artisanal alcoholic beverage brand. With over 15 years of

experience in the Food and Beverage (F&B) industry, John decided to start his
dream brand of artisanal spirits with a vision to make a mark globally. As the
Founder of Orche Spirits, he talks to Sumit Jha about their brand and future plans.

Q What inspired you to start Ochre Spirits? Tell us about the journey. Berry Vodka, and Apricot & Plum Vodka, along with the citrus-forward Citrus
Rum. These variants give visitors an exclusive opportunity to explore the full
Ochre Spirits was born from a deep understanding of shifting consumer
preferences and the desire to create something that resonates with the modern Ochre experience.
conscious consumers. Having spent more than a decade in the spirits industry, As we look toward the future, we are excited to continue expanding our
I noticed a growing demand for smoother, more refined spirits—ones that portfolio. By the end of the year, we will be introducing two new variants—one
offered not just a drink, but an experience. This insight led to the foundation each of vodka and rum—further solidifying our commitment to innovation
of Ochre Spirits, with the vision of crafting artisanal, flavorful spirits that cater and the artisanal spirit experience.
to a more mindful audience.
Our journey has been driven by a commitment to elevate drinking What goes into creating a unique, high-quality spirit? Could you
experiences through unique, thoughtfully crafted flavors that enhance each Q walk us through your product development process?
sip. Ochre Spirits is not just about making drinks; it’s about transforming how Creation of a high-quality spirit goes far beyond just the distillation process;
people engage with spirits. We focus on flavor innovation, ensuring every it’s about crafting a sensory experience. Our product development is
bottle is a reflection of our dedication to quality and creativity. meticulously designed to enhance both smoothness and flavor, catering to a
Launched in April 2024, Ochre Spirits has quickly gained traction in Goa, growing demand for spirits that offer more than just a drink—spirits that tell a
and our products are now available in all premier retail destinations, sought story with every sip.
after by those who appreciate the finer nuances of exceptional spirits. Our rums, gins, and vodkas each have their own distinct character,
developed through a deep understanding of flavor profiles. Take our Nutty
Q What sets Ochre Spirits apart from other craft distilleries in the Berry Rum, for example. Traditionally, rum is known for its robust flavor,
market?
but can sometimes leave a harsh finish on the palate. We wanted to create
We focus on creating a genuinely enjoyable experience by prioritizing quality a smoother, more approachable rum, so we infused it with the rich, nutty
and authenticity. What makes us different is our commitment to using real, warmth of roasted nuts balanced by the tart sweetness of berries. Similarly, our
natural ingredients—like fresh fruits, berries, nuts, and spices. Instead of Citrus Rum captures the bright, zesty notes of fresh citrus fruits, providing a
relying on artificial flavors, we infuse our spirits with these elements to bring lively contrast to the base spirit, making it a vibrant choice for both cocktails
out authentic, bold flavors that stand out. We take pride in our craft, making and sipping neat.
sure that each bottle offers a unique experience that feels both elevated and In our gin range, we’ve approached flavor infusion with equal care. Saffron
accessible, without compromising on the richness of taste. Gin offers a luxurious depth, with the delicate, earthy aroma of saffron adding
a subtle complexity to the classic gin botanicals. The Rose & Raspberry Gin
Q What is your current range? What is your vision for the future of blends floral and fruity notes seamlessly, delivering an aromatic burst that is
both refreshing and layered. For a more tropical twist, our Kiwi & Pear Gin
Ochre Spirits? What are the new products in the pipeline?
Our vision is to create a lasting presence in the world of craft balances the tartness of kiwi with the subtle sweetness of pear,
spirits by becoming a go-to for home bars and a prominent offering a refreshing and crisp finish.
player in cocktail culture. We aim to foster a lifestyle centered on Our vodkas follow the same philosophy of flavor
thoughtful, experiential drinking. craftsmanship. The Peach & Cherry Vodka is a rich, fruity
Our current range of premium, small-batch, flavored spirits blend that combines the sweetness of ripe peaches with the
showcases the diversity and creativity we bring to the table. This tartness of cherries, perfect for cocktails that require a fruity
includes 3 Gins, 3 Vodkas, and 2 Rums, each crafted to deliver twist. Berry Vodka brings the bold, concentrated flavors of
bold and refreshing flavors. Currently, our Nutty Berry Rum and mixed berries for a vibrant and lively palate experience, while
Peach & Cherry Vodka are available in retail outlets across Goa, the Apricot & Plum Vodka adds a more refined sweetness,
offering consumers the opportunity to enjoy these unique spirits pairing the mellow softness of apricots with the bold juiciness
at their leisure. At our tasting room, we offer a wider selection of plums. n
with Kiwi & Pear Gin, Saffron Gin, Rose & Raspberry Gin, sumit.jha@saffronsynergies.in

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