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20 SPECIAL FEATURE HOSPITALITY BIZ OCTOBER, 2024
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Oktoberfest: A Boon for

India’s F&B Industry

Oktoberfest, the world’s largest beer festival, has transcended its Bavarian roots to become a

global celebration. This annual celebration, traditionally held in Munich, Germany, this 16-18 day

event traditionally held from late September to early October, is synonymous with beer, food, and

merriment, is now celebrated by millions worldwide. For the F&B industry, the festival represents
more than just beer. It’s a unique opportunity to engage customers, boost revenue, and build brand

loyalty. In India, Oktoberfest has found its footing, becoming a vital part of the hospitality sector’s

calendar, particularly in hotels, restaurants, and pubs that cater to beer lovers and foodies.

HBI Staff | Hyderabad platform to highlight this trend.
The Beer Café, India’s one of the largest beer
s the F&B landscape in India continues chain, is bringing Oktoberfest to cities across
to diversify, Oktoberfest presents a the country with its month-long OktoBEERfest.
Agolden opportunity for businesses to Running from September 21st to October 31st,
introduce patrons to a rich cultural tradition this event offers patrons a taste of Germany
while simultaneously showcasing their culinary with a variety of authentic brews and a specially
and brewing prowess. The popularity of craft curated menu featuring Brätwurst, Frankfurter
beer in India has grown exponentially in recent Würstchen, and more. Rahul Singh, Founder
years, and Oktoberfest serves as the perfect & CEO of The Beer Café, sees Oktoberfest as

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