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16 INTERVIEW HOSPITALITY BIZ AUGUST, 2024
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The properties in the destinations that we
Q Atmosphere Core aims to expand to 25 have already signed are Kolkata, Bengaluru, sustainable development. Their commitment
hotels in India by 2025. What factors
to delivering value and ensuring the right ROI
are driving this ambitious expansion plan? Bhopal, Coorg, Kannur, Goa, Bhubaneswar, for investors sets them apart in a competitive
How will Atmosphere Core ensure brand Darjeeling Hills and Jaipur. market, building on their strong brand
consistency across a larger portfolio? We are going to launch three properties in reputation from the Maldives and extending
Atmosphere Core has made significant strides this year i.e. 2024. Our flagship property Ozen it into new markets. This strategic emphasis
since its inception in 2013, focusing on Mansion Kolkata with 235 rooms, a heritage positions Atmosphere Core as a compelling
establishing a strong presence in the hospitality property called Sadar Manzil Heritage By partner for investors and owners looking to
sector, particularly in the Maldives. Venturing Armosphere Bhopal and a luxury retreat in 40 capitalize on the growing demand for luxury
into India and Southeast Asia is a natural acers coffee plantation called Stillwood Retreat hospitality in India and Southeast Asia.
progression given the brand’s success and A Signature Armosphere Coorg are set to open
expertise. during quarter 4 2024. Q How is Atmosphere Core tailoring
Our approach to selecting hotels based its offerings to suit the unique
on popularity as a tourism destination, air Q What strategic benefits do you characteristics of different markets while
connectivity, and the potential to attract anticipate from this rapid expansion? maintaining its core principles of luxury
high-end travellers is strategic. These factors Atmosphere Core is leveraging its and service excellence, specifically in India
are indeed crucial for ensuring the success of specialization in resort management within with a focus on specialty dining and banquet
luxury resorts and hotels. the luxury brand portfolio space as a key facilities?
In India, especially, where tourism is differentiator in the hospitality industry. Atmosphere Core is tailoring its offerings to
growing rapidly, choosing destinations with Their expertise in managing luxury resorts suit the unique characteristics of different
established popularity among travellers and allows them to deliver exceptional guest markets while maintaining its core principles
good air connectivity can provide a strong experiences and operational excellence, of luxury and service excellence. Here’s a
foundation for our expansion efforts. High- crucial for attracting high-end travellers. breakdown of our approach in India and the
end travellers often seek exclusive and unique A pivotal strength is their ability to build emphasis on specialty dining and banquet
experiences, which aligns well with our brand’s strong relationships with owners and facilities:
ethos of delivering world-class service. investors, ensuring trust and partnership that All-Inclusive Concept Adaptation: In the
Maintaining our strong values and vision secure management contracts and portfolio Maldives, the all-inclusive concept has been
will be essential as we expand into new expansion. Investors recognize the value successful, covering transfers, meals, beverages,
markets. It will help in not only establishing proposition offered by Atmosphere Core, and taxes. This approach simplifies the guest
our brand but also in differentiating it from receiving a competitive return on investment experience and enhances value. Extending the
competitors in these regions. while maintaining high standards of service all-inclusive concept to isolated destinations
and profitability. Focusing on regions like in India acknowledges the importance of
Q What are the key locations in India India and Southeast Asia represents a strategic providing comprehensive packages that cater
move to tap into growing tourism markets
to guest needs without hassle.
where these new properties will be
launched? with significant potential for luxury hospitality Specialty Restaurants and Dining
We have so far signed 12 properties in India in growth. By choosing destinations with tourism Experience: Recognizing the diverse
management contract module. Our target is to appeal, good connectivity, and high-end taste preferences in India, emphasizing
sign at least 25 properties by the year 2025. traveller potential, Atmosphere Core ensures specialty restaurants offering various
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