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18 INTERVIEW HOSPITALITY BIZ AUGUST, 2024
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Atmosphere Core as a versatile player in the Operators, Wedding Planners, MICE agents, standards and meeting expected ROIs
market. Prioritizing guest satisfaction through and corporate entities demonstrates a strategic consistently reflects your commitment to
tailored services and memorable experiences approach to diversify revenue streams. maximizing property value and profitability for
strengthens customer loyalty and enhances our Operations in India: Engaging with domestic owners.
reputation. and international Tour Operators, Wedding Sales and Marketing Collaboration:
By leveraging these strategic approaches Planners, MICE agents, as well as Government Collaborating effectively with Sales and
and focusing on service excellence across all and PSUs for business partnerships and Marketing teams ensures targeted efforts to
segments, Atmosphere Core is well-positioned brand building showcases proactive market attract the right clientele, including direct
to capitalize on the growing opportunities engagement. Recognizing the importance guests and corporate accounts. Enhancing
within the Indian hospitality industry. of online visibility, partnerships with OTAs, brand visibility through strategic marketing
presence in GDS, and a robust website booking initiatives, online presence, and partnerships
Q How is Atmosphere Core strategically engine setup are essential for expanding reach with OTAs and GDS enhances property
leveraging its Sales & Marketing
recognition and guest acquisition.
and capturing online bookings.
operations to expand its global presence and By focusing on these strategic initiatives Guest Experience Focus: Prioritizing guest
establish a strong foothold in the Indian and leveraging your global network and satisfaction through personalized experiences
market? expertise, Atmosphere Core is well-positioned and high service standards strengthens
Atmosphere Core is strategically leveraging to capitalize on opportunities in the dynamic brand loyalty and drives positive reviews and
its Sales & Marketing operations to expand Indian hospitality market while maintaining a referrals. Emphasizing ongoing training and
its global presence and establish a strong strong international presence. development ensures staff readiness to deliver
foothold in the Indian market. Here’s a detailed exceptional service, further enhancing guest
overview of our strategies and initiatives: Q How does Atmosphere Core ensure the satisfaction levels.
Global Sales & Marketing Presence: With maintenance of transparent and trust- Owner Satisfaction and ROI: Monitoring
several Sales Offices and PR Offices worldwide, based relationships with property owners and optimizing key performance indicators
Atmosphere Core demonstrates a robust global while also delivering exceptional guest (KPIs) such as occupancy rates, revenue
footprint. Having a dedicated team managing experiences and ensuring sustainable ROI? per available room (RevPAR), and guest
Sales & Marketing activities ensures effective Atmosphere Core places a strong emphasis satisfaction scores ensures alignment with
market penetration and brand representation on maintaining transparent and trust-based owner expectations. Developing and executing
across different regions. Emphasizing the relationships with property owners while comprehensive sales, marketing, and
adoption of latest trends and technologies in delivering exceptional guest experiences and operational plans tailored to each property’s
Sales & Marketing highlights our readiness to ensuring sustainable ROI. Here’s a detailed unique market position and potential
evolve with industry advancements, enhancing look at our business strategy and focus areas: maximizes ROI potential.
competitive edge. Business Strategy: Operating and marketing By continuing to prioritize transparent
Revenue Management Strategy: Our properties with an emphasis on excellence relationships with owners, exceptional guest
Revenue distribution team’s expertise in ensures operational efficiency and enhances experiences, and strategic sales and marketing
targeting the right clientele, considering peak guest satisfaction. Building and nurturing efforts, Atmosphere Core is well-positioned to
and off seasons, optimizes revenue generation transparent relationships with property owners achieve its growth targets while delivering on
and occupancy rates. Tailoring marketing fosters trust and collaboration, crucial for commitments to both owners and guests. n
strategies to different segments like Tour long-term partnerships. Upholding property asmita.mukherjee@saffronsynergies.in

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