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Hospitality Biz   n   august, 2024                   IntervIew               19




                                              ‘Our solutions will cater to


                                              both luxury hotels and 3-star

                                              and 4-star establishments’



                                              Acquaviva, a renowned name in the hospitality sector, has built its vision
                                              on redefining luxury and longevity. With an impressive portfolio of over
                                              300 esteemed clients, the company is dedicated to delivering products
                                              that enhance the guest experience while ensuring durability.  The company
                                              plans to achieve the ambitious target of 12,000 five-star hotel rooms
                                              across India by 2024. Asmita Mukherjee spoke with Ramesh Baliga,
                                              Group CEO, Acquaviva to understand their plans for the future.


          Q   How do you plan to achieve the target of 12,000 five-star hotel   us. This includes maintaining the quality they expect and responding
                                                                 promptly to any requests or issues. By closely collaborating with these
              rooms across the Indian market by 2024?
          We plan to achieve our goal of having 12,000 five-star hotel rooms across   renowned hotel chains, we ensure our offerings align perfectly with
          India by 2024 through a dedicated team of professionals. They will focus   their expectations, contributing to their overall guest satisfaction and
          on providing services and support to renovate existing units without   operational excellence.
          disrupting their operation. Our strong relationships with current clients
          are key, as they provide crucial technical support and help us complete   Q  Acquaviva aims to open 500 showrooms this year and expand its
          projects on time.                                          channel partners to 200+. What strategies are being employed
           We will be collaborating with architects, project consultants, plumbing   to achieve this rapid expansion?
          experts, and hotel management teams to prepare for future projects   We have set ambitious goals for expanding this year. We’re opening six of
          across the country. Our solutions will cater not only to luxury hotels but   our own showrooms across India to showcase our products and support
          also to 3-star and 4-star establishments.              our retail expansion. Our plan is to increase our network of partners to
                                                                 over 500 across all areas of our business in the next nine months.
                                                                  To meet different customer needs, we’re introducing new products for
          Q   What new products are you introducing to cater to both the   different markets: AQUA plus for affordable options, ACQUA VIVA for
              affordable and luxury segments in the hospitality industry?
          We’re expanding our product range to meet the increasing demands of   luxury and wellness products, and focusing on sanitaryware designs that
          India’s hospitality industry, which is experiencing a surge in tourism   combine luxury with practicality. Our main focus is to provide customers
          and hotel renovations. Our new products will cater to both affordable   with everything they need in one place, making their shopping
          and luxury hotel segments. For instance, we’re introducing rain showers   experience convenient and satisfying.
          that save water, sensors for hotel lobbies, luxurious whirlpool tubs for   These efforts are aimed at growing our presence in showrooms and
          relaxation, steam units for a spa-like experience, and a variety of bathtubs   strengthening our partnerships, ensuring Acquaviva becomes a major
          in different sizes to suit various preferences.        player in the market while meeting the diverse needs of our expanding
           Our range also includes high-quality bath accessories and long-  customer base.
          lasting bidet sprays. These products are designed not only to enhance
          guest experiences but also to support sustainable practices in hotel   Q  Can you elaborate on your investment and expansion plans?
          operations. By collaborating with architects, project consultants,   We’re ramping up our investment and expansion efforts across
          and hotel management teams, we ensure that our products meet the   several fronts. Over the next two years, we’re increasing our production
          evolving needs of the market. Our goal is to provide solutions that   capacity and enhancing our sales team. We’re also planning to establish
          contribute to the comfort, efficiency, and modernization of hotels   our own showrooms in major cities, which will benefit our dealers and
          across the country.                                    customers.
                                                                   Currently, we have three manufacturing units, and we’re in the process
          Q   With clients like Marriott, Hilton, and Taj, how does Acquaviva   of completing infrastructure for two additional factories. This expansion
              ensure it meets the high standards expected by these top-tier
                                                                 will give us a total production space of about 500,000 square feet. We’re
          hospitality brands?                                    investing in state-of-the-art automated machinery to improve efficiency
          We are fortunate to work with prestigious brands like Marriott, Hilton,   and quality.
          and Taj in the hospitality industry. We understand their needs for   These investments will enable us to meet growing demand, improve
          best-quality products and efficient service. We always ensure we meet   our product range, and strengthen our presence in the market. By
          their expectations without compromise. We customise our bathroom   expanding both our production capabilities and sales infrastructure,
          products to fit their exact requirements, ensuring they receive the best   we aim to provide better service and support to our customers while
          possible solutions at decent prices. Our commitment extends beyond just   ensuring sustained growth for Acquaviva. n
          delivering products; we provide dedicated support whenever they need                    asmita.mukherjee@saffronsynergies.in


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