Page 17 - HBiz_October_2024

INTERVIEW
HOSPITALITY BIZ OCTOBER, 2024 17
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and wellness brand under Cygnett Hotels & many major players of hospitality is having
Resorts, and to meet this growing demand, we such a Wellness & Life Style brand. Ayurvyaas,
will soon be introducing our first Ayurvyaas offers its guests premium spaces with
property, set to open in February 2025. It spectacular views combined with the supreme
will offer a holistic wellness experience that luxury & life style wellness and exceptional
combines ancient Vedic wisdom with modern hospitality one has ever experienced. With
practices. Ayurvyaas is designed to provide specialist staff and upscale facilities, the brand
physical, mental, and spiritual rejuvenation, resonates the gIobaI character. Ayurvyaas is
ensuring a comprehensive and transformative our lifestyle and wellness brand. Ayurvyaas
stay for our guests. brings balance to its guests’ lifestyle through
traditionally trusted and proven therapies
Q What sets Cygnett Hotels & Resorts prescribed after a detailed consultation with
apart from other hospitality brands in
our in-house wellness and contemporary
India, particularly in the budget and mid- techniques experts.
market segments? Whereas, Cozzet brand is widely known for
Our vision is to provide comfortable offering clean rooms, convenient locations,
accommodation and exceptional hospitality modern amenities and exceptional service. As I mentioned earlier, the demand is ever
to our valuable guests. We deliver what we call Positioned as a smart, safe and sensible budget growing for quality hotels in non-metro
the ‘Cygnetture’ experience which translates segment brand, Cozzet goes beyond the cities. As per a recent CareEdge report, India
into quality hotels, prime locations, value for traditional approach to hospitality offering a has approximately 166,000 branded hotel
money, safety, consistent service, excellent food fresh and radical experience at an affordable rooms. Over the next five years, the industry
and sustainable practices. All our hotels reflect price point. Despite offering affordable is projected to add around 55,000 new rooms,
cygnetture experience for our guests not just in prices, Cozzet hotels prioritize cleanliness with supply growing at a Compound Annual
pretty words but also in action. We understand and hygiene, ensuring clean rooms, sparkling Growth Rate (CAGR) of 4.5-5.5%. Despite
the value of a good night’s sleep, a meal that floors, and crisp linen. Exceptional service is this anticipated growth, the demand for hotel
hits the spot, it makes you feel cherished, another hallmark of Cozzet hotels. The staff is accommodations is expected to continue
and prices that suit the pocket. We don’t committed to providing prompt and cygnetture outstripping supply. We definitely see a
promise, we deliver. Our strategic focus goes service to meet the needs of every guest. growing need for more properties in these
beyond geographical expansion and includes regions and will accordingly continue to enter
operational excellence, personalization and Q Do you see any emerging cities or these markets with different brands of ours.
being sustainable. The second most valuable regions in India where the demand
thing which sets us apart is the tech savvy for hotel accommodations is rising rapidly? Q RevPAR (Revenue per Available Room)
nature of the company to enhance guest What factors are driving this growth, and and occupancy rates are key metrics
experience and more productive outcomes. how does Cygnett plan to meet this demand? in the hospitality industry. How has Cygnett
Predominantly at cygnett, we start using AI India’s non-metro cities are at the heart of the performed in these areas across its portfolio,
driven technologies to let guests know what country’s hospitality growth, offering immense and what strategies are in place to further
they are going to experience even before they potential and untapped opportunities across improve these metrics?
arrive, and the big data to deliver tailormade various regions. Smaller cities and towns are At Cygnett, we’ve seen consistent growth in
experiences for an exceptional Hospitality and increasingly becoming key markets for branded both RevPAR and occupancy rates across
our trademark Cygnetture experience to every hospitality players with strong demand from our portfolio, driven by our strategic focus
guest. the leisure, business and wedding segments. on markets with strong demand for branded,
We have a diverse portfolio of budget and Economic activity is on the rise in tier-I, tier-II service-oriented hotels. In particular, our
mid-market brands such as Cygnett Inn, and tier-III cities which is further driving the properties in Tier 2 and Tier 3 cities have
Cygnett Style, Cygnett Retreat and Cozzet need for quality accommodations. performed exceptionally well, as these
Hotels. These brands are known for offering Moreover, initiatives like the Indian locations present untapped potential with
clean rooms, convenient locations, modern government’s Smart Cities Mission are growing demand for quality accommodations.
amenities and outstanding service. The budget accelerating infrastructure development in To further enhance these key metrics, we
and mid-market brands of Cygnett Hotels these areas. As the quality of life improves in have implemented several strategies. First,
& Resorts ensure a reliable and satisfying smaller cities, the demand for branded hotels we focus on optimizing our pricing models
experience for every guest. is also steadily increasing. The demand is also through dynamic pricing and real-time data
being fueled by the expanding middle class analytics, ensuring that we remain competitive
Q Cygnett has been expanding into new and the growth of small and medium-sized while maximizing revenue. Additionally,
enterprises (SMEs).
our regional sales team, and our CRS call
locations like Vrindavan, Bhiwadi,
Dibrugarh, and Ahmedabad, and launching center also contribute significantly in higher
new brands like Ayurvyaas and Cozzet. Q How do you view the current demand occupancy rates. Plus, our and service design
Could you share more about these new and supply equilibrium in the Indian and personalized guest experiences contribute
properties and the unique selling points hospitality sector, especially in Tier 2 and 3 hugely on guest retention. We also place a
(USPs) they bring to your portfolio? cities? Do you see a growing need for more strong emphasis on digital marketing and
Ayurvyaas itself is a USP for the Cygnett, not properties in these regions? distribution, leveraging technology to increase

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