Page 16 - HBiz_September_2024

16 INTERVIEW HOSPITALITY BIZ SEPTEMBER, 2024
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Q Recently, Royal Orchid Hotels complementing the existing Regenta brand and boutique hotel brands, appealing to both
with these new offerings.
announced new brands. Could you
domestic tourists and international travelers.
share the vision behind these new brands By expanding the brand portfolio, we We believe these markets will allow us to
and how they align with the evolving market can better position ourselves to capture diversify our portfolio and capture a broader
needs? different market segments and offer a more audience.
Currently, most of our properties operate comprehensive range of hotel options to its Our expansion strategy further extends
under the “Regenta” brand umbrella, such customers. into Southeast Asia, with a particular focus
as Regenta Hotels and Resorts, and Regenta on Thailand. This vibrant country is known
Inn. As we grow, it’s important to position Q Geographically, which areas are you for its exciting tourism potential and growth
our properties to cater to different market focusing on with these new brands? prospects. By establishing our presence in
segments. Thus, we plan to introduce an We are strategically targeting multiple regions Thailand, we aim to attract tourists from
upscale brand, details of which will be and markets to further expand our presence. around the world and solidify our brand in one
announced soon. The first hotel under this new We have a strong presence in South, West, of Asia’s most sought-after destinations.
brand, a 300-room property near the airport, and North India, from Ladakh in the north to
is slated to launch by early next year. We are Kabini in the south. However, we have limited Q How do you plan to integrate these new
also exploring a “smart basics” brand designed coverage in Central, Eastern, and North- brands with your existing portfolio,
for the younger demographic, emphasizing Eastern India. Along with these regions, our and what challenges do you foresee?
modernity and affordability. We expect to expansion blueprint focuses on South Asia, We have recently launched the Regenta
announce these new brands once the hotels are and Southeast Asia, where we see significant Rewards Program, which will be applicable
ready, which will align with our overall brand opportunities for growth. across all our brands, similar to how loyalty
refreshment strategy. Our primary focus within India is on Tier 1 programs work for global hotel chains. This
and Tier 2 cities, where we aim to establish a will help integrate our new offerings with
Q With the launch of these new brands, stronger foothold. Cities like Mumbai, Delhi, our existing portfolio and provide a seamless
experience for our guests. As for challenges, we
Bangalore, Chennai, and Hyderabad are
Royal Orchid Hotels will have three
distinct brands. How do they cater to top priorities. We see tremendous potential do not foresee any major obstacles; the loyalty
different market segments? in catering to the expanding middle class program is user-friendly and will help guests
The new brands are intended to complement and local travelers who are seeking high- easily understand the diversity of our offerings.
the existing brands, with the new upscale quality accommodations and experiences.
brand will target the five-star luxury market. Additionally, we are keen on exploring Q Can you elaborate on the operating
The mid-market segment will continue to fast-growing urban centers like Pune, models you employ for your hotels?
be catered to by the Regenta brand, which Ahmedabad, and Lucknow, which are ripe with We operate on three models: management
includes both Regenta Hotels and Regenta opportunities for new hotel ventures. contracts, franchise agreements, and revenue-
Inn properties. The new “smart basics” We are also looking to extend our reach sharing (flexi lease) models. Most of our
brand, which is still a work in progress, will into South Asia, targeting culturally rich hotels are under management contracts. We
focus on providing all essential services to a destinations like Sri Lanka, Nepal, and selectively offer franchise agreements where we
younger, tech-savvy demographic. We aim to Lakshadweep. These regions offer unique believe the owner can be a good custodian of
capture a wide range of market segments by opportunities for us to introduce our premium our brand. For instance, we have worked with

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