HBI Staff | Mumbai 
Inbrew Beverages Pvt. Ltd., a leading name in the Indian spirits industry, has launched the newly refined Green Label Barrel Special Whisky, presented in exquisite new packaging. This updated version revives the classic 1994 Green Label with a sophisticated touch, maintaining its legacy of craftsmanship and timeless elegance.
To revitalise this iconic brand, Inbrew Beverages partnered with Three Fourth Solutions, a top full-stack marketing agency. The new packaging, featuring golden rails and elegant gold and green tones, symbolizes rarity and purity while enhancing the whisky’s refined image. The Green Label Barrel Special Whisky will be available in 180 ml, 375 ml, and 750 ml bottles, with a new 180 ml Pockit-Pack also introduced in select regions. The 750 ml bottle comes in a luxurious mono carton, emphasizing the whisky’s premium status.
Blending tradition with innovation, the Green Label Barrel Special Whisky is crafted from 100% grain spirits and aged in oak barrels, offering a distinctive character with a seamless blend of imported Scotch. The new design reflects the brand’s commitment to superior quality and sophisticated appeal.
Reflecting his views on the core idea behind the brand’s new packaging, a representative from Inbrew Beverages Pvt. Ltd. commented, “This whisky is the epitome of our commitment to quality and creativity. With the re-imagination of Green Label, we have paid homage to the brand’s heritage while also adding new layers of taste and class to the mix. This is a true masterpiece of whisky crafting, a result of hard work and dedication in the art of whisky making. We believed this whisky could go places, and we believed that it could truly stand neck to neck with other brands in the prestige segment.”
