HBI Staff | Hyderabad 
The Glenlivet, India’s largest selling single malt whisky (IWSR 2023), marks 200 years of redefining whisky craftsmanship with the launch of its 200-Year Anniversary limited edition pack. Established in 1824 by George Smith, The Glenlivet was the first licensed distillery in Speyside, earning royal approval from King George IV. This milestone not only solidified its legacy as ‘The Original Speyside Single Malt,’ but also set the foundation for a brand known for innovation and quality since over two centuries.
The 200-Year Anniversary pack is a tribute to The Glenlivet’s rich history, showcasing its commitment to pushing boundaries while staying true to its roots. To celebrate its bicentenary, it invited artists from around the world to interpret its ethos of ‘Forever Moving Forward.’ The winning design by Studio Berdi from Colombia – selected from over 400 entries across 42 countries – captures its journey from its humble beginnings to its status as a global icon of single malt whisky. This exclusive release embodies the pioneering spirit that has defined The Glenlivet for 200 years and sets the stage for the next chapter of innovation.
From the very beginning, its story has been one of bold ambition and audacity. George Smith’s visionary approach redefined Scotch whisky, making The Glenlivet synonymous with originality and craftsmanship. Over two centuries, the brand has consistently raised the bar for single malts, never content with simply reaching milestones, but always pushing forward in its quest for excellence. As the makers of The Glenlivet celebrate this historic milestone, they invite whisky lovers everywhere to raise a glass with them—to honour their past and toast to the future.
The next chapter promises to be as dynamic and groundbreaking as the first. Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India commented “Indian consumers have truly embraced The Glenlivet, propelling it to become India’s highest selling imported single malt whisky. The launch of its 200-Year Anniversary limited edition pack is a tribute to two centuries of unwavering commitment to quality, beautifully brought to life through its design, in line with its motto of Forever Original, Forever Forward! India is The Glenlivet’s second largest market globally, a testament to the brand’s deep connection with Indian whisky enthusiasts.”
The Glenlivet is available in leading cities in India. Its 200-Year Anniversary pack is available for a limited time in select cities and is a must-have for collectors and fans of the brand alike.
