HBI Staff | Hyderabad 
Chivas Regal, the world’s first luxury whisky, has unveiled a sleek new look for its award-winning Chivas Regal 18 years. This reaffirms not only Chivas Regal’s dedication to luxury, but also its wider commitment to reducing its environmental impact. One of the most highly awarded scotch blends in the world, Chivas 18’s multi-layered blend, is renowned for its great taste and complexity with 85 flavour notes in every drop. The elevated, redesigned bottle – housing the same award-winning Scotch – features a 25% glass weight reduction on its flagship 70cl bottle and fully recyclable outer packaging. The flagship 70cl bottle’s reduction in glass weight will result in significant environmental benefits, estimated to save over 500 tonnes of glass annually based on FY24 volume sales worldwide.
Luxury aficionados experienced the launch of Chivas Regal in its elevated new look at House of Chivas at Ajio Luxe Weekend 2025. Conceived by designer Kunal Rawal, the House of Chivas was a sophisticated haven celebrating opulence and craftsmanship. The art-house style lounge illuminated the modernity of art and design, demonstrating the brand’s seamless blend of timeless luxury and contemporary style. Renowned personalities such as Anaita Shroff Adajania, Malaika Arora, Shalini Passi, Sussanne Khan, Ashiesh Shah, Siddharth Malhotra, Arjun Kapoor and more, graced the occasion and experienced the refined, sophisticated new look of Chivas 18.
The updated bottle features a taller, prouder silhouette with rounded shoulders, and a jewel-like, layered, and multi-faceted label. The iconic Luckenbooth, a traditional Scottish symbol that embodies Chivas Regal’s heritage and values, is now positioned at the heart of the label, and embossed into the glass base. The classic Chivas Regal shield and crossed spears – now embossed into the glass for a more refined and luxurious look – signify protection and loyalty, reflecting the brotherhood of James and John Chivas, whose entrepreneurial spirit set the groundwork for the world’s first luxury whisky. The new design brings Chivas Regal 18 in line with Chivas Regal 12, which unveiled a contemporary new look in 2021, and follows the transformation of Chivas Regal Ultis XX (aged 20 years) and Chivas Regal XV (aged 15 years).
Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “We are thrilled to introduce the new elevated look of Chivas 18 to whisky enthusiasts in India and across the globe, reflecting our rich heritage, while reinforcing our promise to create positive long-term change. At Chivas Regal, our commitment is to elevate our brand while making significant strides in sustainability. The reimagined Chivas 18 bottle is a testament to our unwavering dedication to luxury featuring a refined and contemporary design that resonates with the modern whisky connoisseur. At the same time, it highlights our ongoing efforts to minimize environmental impact towards a more sustainable future.”
The new look Chivas Regal 18 will be rolled out in January 2025 in India.
