As India’s manufacturing ambitions gain steam, leading hotel chains are turning their focus to the country’s emerging industrial hubs. From Sriperumbudur and Bhiwadi to Nashik and Dholera, marquee brands like Dusit, Sarovar Hotels, and Treebo are making strategic moves to establish their presence in these high-potential micro markets.
This shift marks a significant evolution in hospitality investment, traditionally centered around metros and tourist hotspots. Now, industrial towns—fueled by infrastructure growth, rising workforce populations, and the government’s push for new economic corridors—are emerging as key demand drivers for the next phase of hospitality expansion.
Backing this trend is the Union government’s identification of 12 new industrial corridors aimed at enhancing connectivity and productivity. As these regions develop into business magnets, global and domestic hospitality players are stepping in early to cater to a rising demand for quality accommodation, business travel, and long-stay options.
“These towns are no longer stopgaps on the travel map,” noted industry experts. “They are becoming business destinations in their own right, with growing MICE potential and long-term investment opportunities.”
This momentum is also supported by state and central governments investing heavily in transport and civic infrastructure around these industrial belts. As global manufacturers explore alternatives to China amid geopolitical shifts and new U.S. tariffs, India’s promise as a reliable manufacturing base is drawing attention—and hospitality brands are preparing for the influx.
Source: Business Standard
