Lemon Tree Hotels announces plans to establish a 200-room property in Ayodhya, as confirmed by Patanjali Keswani, the Chairman and Managing Director of the hospitality giant. Keswani stated, “We have finalized an agreement to launch a 200-room Lemon Tree Premium property in Ayodhya, strategically located near the temple complex.”
Presently, Lemon Tree Hotels operates over 10,000 rooms across 102 hotels, with an additional 3,000 rooms and 60 hotels in various stages of development. Looking ahead, the company aims to escalate its operational room count to 12,000 in 2025 and 14,000-15,000 by 2026, with an additional 4,000 and 5,000 rooms in the pipeline for the respective years. Keswani envisions Lemon Tree Hotels surpassing 20,000 rooms over the next five years.
Recently, the Delhi-based hotel chain inaugurated Aurika Skycity in Mumbai, touted as India’s largest hotel. With an anticipated boost in the average room rate (ARR) at this establishment, Keswani forecasts a slight improvement in the company’s overall ARR for FY25, targeting a growth of over 10%. The current ARR at Aurika Mumbai ranges between INR 11,000-12,000, with an expected occupancy rate of 60-65% in January-March 2024.
Furthermore, Lemon Tree Hotels is actively exploring opportunities to establish an Aurika property within a palace situated along the banks of the River Ganges. Keswani emphasized the company’s commitment to expanding its presence in religious destinations and locations.