Asmita Mukherjee 
Koelnmesse Pvt. Ltd. has kicked off Anuga Select and Anuga FoodTec 2024, two premier exhibitions poised to set new benchmarks in the food and beverage industry. Day 1 saw an impressive turnout of industry leaders, showcasing transformative innovations and pioneering advancements. The introduction of the Innovative TrendZone, featuring standout brands like The Misfits, Joyspoon, and Krunchillo, was a highlight of the day.
The first day delivered a series of impactful sessions, covering a wide range of topics crucial to the industry. These included groundbreaking business technologies, financial solutions tailored for MSMEs, strategies for global market expansion, and insights into product innovation. The exhibitions also featured a remarkable lineup of brands and country pavilions, including Chitale Foods, MDH Masala, Catch Masale, and international participants from Brazil, Italy, and more.
Panel discussions and showcases in the Culinary Corner brought together renowned chefs who shared their expertise on merging technology with regional cuisines. Esteemed speakers, including industry experts from APEDA, AFSTI, and ITC Ltd, provided valuable insights into the current and future landscape of the food and beverage sector.
Commenting on the success of Day 1, Denis Steker, Senior VP of Koelnmesse, and Milind Dixit, Managing Director, expressed their pride in the event’s powerful start. They emphasised the importance of such platforms in driving innovation, collaboration, and growth within the industry, setting the stage for the continued success of Anuga Select and Anuga FoodTec 2024.
