HBI Staff | Hyderabad 
SiteMinder, the world’s leading hotel distribution and revenue platform, has released SiteMinder’s Changing Traveller Report 2025, the largest survey globally on accommodation, revealing that Indian travellers are emerging as the most influential change-driving force in the global hotel industry.
The report, based on a survey of over 12,000 respondents across 14 key tourism markets, including India, underscores how Indian travellers, through their online and on site preferences, are reshaping expectations and fuelling the rise of the ‘everything traveller’ – a new guest set to blend emerging and traditional behaviours in 2025.
SiteMinder’s data highlights five key areas where Indian travellers are prompting hotels to evolve:
SiteMinder’s regional vice president of the Asia Pacific, Bradley Haines, says hotels in Australia, the US, UAE, Canada and UK – the five destinations Indian travellers intend to travel to most next year – should take particular note of these findings.
“Our data confirms the need for technology to meet the demands of an increasingly multifaceted traveller next year, and no one is pushing the hotel industry to change faster than the savvy Indian traveller,” says Haines.
“Hotels today are operating in an era where guests hold increasing influence over their stays, and it’s clear that the evolving needs of those guests are both broad and deeply specific. This is what the everything traveller personifies – the need to be both impulsive and considered, to travel locally as well as overseas, and to have a clear demand for control. Hotels looking to find success in 2025 would do well to accommodate these nuanced preferences, using data-driven insights to anticipate guest needs and deliver the stay they envision. This will be especially important when targeting and welcoming the Indian traveller, who is set to arrive at hotels with greater complexity and in higher numbers than ever before.”
