Asmita Mukherjee 
Acquaviva, a renowned name in the hospitality sector, has built its vision on redefining luxury and longevity. With an impressive portfolio of over 300 esteemed clients, the company is dedicated to delivering products that enhance the guest experience while ensuring durability. The company plans to achieve the ambitious target of 12,000 five-star hotel rooms across India by 2024. Asmita Mukherjee spoke with Ramesh Baliga, Group CEO , Acquaviva to understand their plans for the future.
Can you share your vision for Acquaviva in the hospitality sector?
Our vision is centered around redefining luxury and longevity in the hospitality sector. With an established portfolio of over 300 clients, we are committed to delivering products that not only elevate the guest experience but also stand the test of time. Our focus on luxury bathroom products sets us apart, ensuring every detail contributes to an unforgettable stay for guests worldwide.
What truly distinguishes us is our dedication to after-sales service, a standard of excellence that remains unparalleled in the industry. We pride ourselves on providing support that goes beyond mere satisfaction, forging lasting relationships with our clientele.
Looking forward, our goal is clear: to maintain our position as the market leader in the hospitality segment, both in India and across international markets. With solutions tailored for every type of hospitality project in India, we continue to innovate and expand our product offerings. Our track record of designing and developing exceptional products underscores our commitment to meeting and exceeding the evolving needs of our discerning clientele.
In the years ahead, Acquaviva will continue to set new benchmarks in hospitality, ensuring that our products not only meet but exceed expectations, delivering luxury and functionality to our clients worldwide.
How do you plan to achieve the target of 12,000 five-star hotel rooms across the Indian market by 2024?
We plan to achieve our goal of having 12,000 five-star hotel rooms across India by 2024 through a dedicated team of professionals. They will focus on providing services and support to renovate existing units without disrupting their operation. Our strong relationships with current clients are key, as they provide crucial technical support and help us complete projects on time.
We will be collaborating with architects, project consultants, plumbing experts, and hotel management teams to prepare for future projects across the country. Our solutions will cater not only to luxury hotels but also to 3-star and 4-star establishments.
What new products are you introducing to cater to both the affordable and luxury segments in the hospitality industry?
We’re expanding our product range to meet the increasing demands of India’s hospitality industry, which is experiencing a surge in tourism and hotel renovations. Our new products will cater to both affordable and luxury hotel segments. For instance, we’re introducing rain showers that save water, sensors for hotel lobbies, luxurious whirlpool tubs for relaxation, steam units for a spa-like experience, and a variety of bathtubs in different sizes to suit various preferences.
Our range also includes high-quality bath accessories and long-lasting bidet sprays. These products are designed not only to enhance guest experiences but also to support sustainable practices in hotel operations. By collaborating with architects, project consultants, and hotel management teams, we ensure that our products meet the evolving needs of the market. Our goal is to provide solutions that contribute to the comfort, efficiency, and modernization of hotels across the country.
With clients like Marriott, Hilton, and Taj, how does Acquaviva ensure it meets the high standards expected by these top-tier hospitality brands?
We are fortunate to work with prestigious brands like Marriott, Hilton, and Taj in the hospitality industry. We understand their needs for best-quality products and efficient service. We always ensure we meet their expectations without compromise. We customise our bathroom products to fit their exact requirements, ensuring they receive the best possible solutions at decent prices. Our commitment extends beyond just delivering products; we provide dedicated support whenever they need us. This includes maintaining the quality they expect and responding promptly to any requests or issues. By closely collaborating with these renowned hotel chains, we ensure our offerings align perfectly with their expectations, contributing to their overall guest satisfaction and operational excellence.
Acquaviva aims to open 500 showrooms this year and expand its channel partners to 200+. What strategies are being employed to achieve this rapid expansion?
We have set ambitious goals for expanding this year. We’re opening six of our own showrooms across India to showcase our products and support our retail expansion. Our plan is to increase our network of partners to over 500 across all areas of our business in the next nine months.
To meet different customer needs, we’re introducing new products for different markets: AQUA plus for affordable options, ACQUA VIVA for luxury and wellness products, and focusing on sanitaryware designs that combine luxury with practicality. Our main focus is to provide customers with everything they need in one place, making their shopping experience convenient and satisfying.
These efforts are aimed at growing our presence in showrooms and strengthening our partnerships, ensuring Acquaviva becomes a major player in the market while meeting the diverse needs of our expanding customer base.
Can you elaborate on your investment and expansion plans?
We’re ramping up our investment and expansion efforts across several fronts. Over the next two years, we’re increasing our production capacity and enhancing our sales team. We’re also planning to establish our own showrooms in major cities, which will benefit our dealers and customers.
Currently, we have three manufacturing units, and we’re in the process of completing infrastructure for two additional factories. This expansion will give us a total production space of about 500,000 square feet. We’re investing in state-of-the-art automated machinery to improve efficiency and quality.
These investments will enable us to meet growing demand, improve our product range, and strengthen our presence in the market. By expanding both our production capabilities and sales infrastructure, we aim to provide better service and support to our customers while ensuring sustained growth for Acquaviva.
Acquaviva has experienced a remarkable 65% to 85% year-over-year growth over the past three years. What do you attribute this success to?
The rise of Acquaviva during the last three years has been credited to multiple significant reasons, with annual growth ranging from 65% to 85%. We’ve established a strong presence in the hospitality industry, reaching more customers both locally and internationally. It has become essential to develop new, advanced product lines every three months.Another important factor has been our focus on growing retail operations throughout India’s various market levels.
Our dominance in wellness products in India, in particular, has been significant. These products are made to fulfil the requirements of the body, mind, and soul in order to improve general well-being. Looking ahead, we’re expanding into new sectors such as hospitals and yoga rooms, anticipating further growth. This approach ensures Acquaviva continues to thrive, meeting diverse customer demands while exploring new avenues for expansion in the years to come.
asmita.mukherjee@saffronsynergies.in
