HBI Staff | Hyderabad 
Sula Vineyards Limited, India’s largest wine producer, announces the return of the iconic SulaFest, launch of its newest wine offering Sula Merlot, and expectations of a healthy grape harvest following a good monsoon.
SulaFest Returns in Feb’25
SulaFest, India’s most iconic wine and music festival will make a grand comeback in Feb’25after a hiatus of 5 years. Set against the stunning backdrop of Sula’s Nashik vineyards, the fest promises an unforgettable experience filled with live performances by popular artists, a unique blend of cultural experiences, and of course the opportunity to savour Sula’s finest wines. Tickets will go on sale soon, with more details on the line-up and other highlights to be announced in due course.
Launch of Sula Merlot
Sula Merlot is the latest offering from India’s leading wine producer. With a smooth texture, rich fruit-forward flavours, and subtle hints of chocolate and cherries, the Sula Merlot is sure to captivate wine enthusiasts. Priced attractively at INR 895, the Sula Merlot is now available at wine shops across Mumbai and Pune, and will be distributed in more markets from mid-2025.
Good Monsoon Sets Stage for Fifth Successive Healthy Grape Harvest
India has witnessed a good monsoon this year, with both Maharashtra and Karnataka – Sula’s key grape growing regions seeing healthy rainfall. This sets the stage for a healthy wine grape harvest in 2025, ensuring plentiful wine supply to meet the growing demand.
Commenting on these developments, Sula CEO Rajeev Samant said, “Bowing to the overwhelming demand to bring back our iconic SulaFest, we are thrilled to announce the return of SulaFest in February ’25. We are once again looking forward to welcoming fest goers to our Nashik home, one of the most amazing settings for a music festival in India with the opportunity to enjoy some great music while sipping our award-winning wines.
“Further, the launch of Sula Merlot is the newest addition to our core Sula series after nearly a decade. Merlot, one of the world’s greatest red wine varietals was missing from our portfolio, and now we have filled this gap with a lovely wine at a price point that will delight our consumers.
“And finally, a perfect monsoon means that we will have a plentiful supply of India’s most loved wines including RASA, The Source, Dindori and the Sula Classics.”
