HBI Staff | Hyderabad 
Varchas, a brand synonymous with crafting premium spirits that blend tradition with innovation, is proud to announce the launch of Indus Gold Whiskey in the vibrant state of Goa. Indus Gold is a premium whiskey that pays homage to India’s rich cultural heritage while offering a luxurious drinking experience for modern connoisseurs.
Drawing inspiration from the ancient Indus Valley Civilization and India’s golden age of prosperity and artistic brilliance, Indus Gold represents a unique amalgamation of history and contemporary craftsmanship. Each sip tells a story of innovation, prosperity, and refined taste, embodying the spirit of India’s illustrious past.
Indus Gold stands apart for its meticulous creation process. This premium whiskey is the first-ever blend of American craft bourbon and rye whiskey aged for over six years in new oak barrels and Indian single malt aged for over four years. The result is a harmonious balance of the best of two worlds, showcasing a seamless integration of international and Indian whiskey traditions.
With its rich, smooth, and complex flavor profile, Indus Gold delights the palate with lingering notes of caramel, vanilla, spice, and a hint of peat. It offers an unparalleled sensory experience for whiskey enthusiasts who appreciate depth and character in their spirits.
Indus Gold has been crafted for discerning consumers who value the finer things in life. Priced at Rs. 2,890 per bottle in Goa, this premium whiskey is poised to become the preferred choice for those seeking a luxurious and memorable drinking experience.
Speaking on the launch, Mr. Varchasvi Shankar, Founder of Varchas, shared, “Indus Gold is more than just a whiskey; it’s a tribute to our country’s unparalleled heritage and spirit of innovation. By combining the finest elements of American and Indian whiskey-making traditions, we have created a blend that truly resonates with the legacy of India’s golden age while catering to the modern palate. We are thrilled to introduce this unique offering in Goa, a state that celebrates life and indulgence like no other.”
Indus Gold is now available in premium liquor stores and select outlets across Goa. Whiskey aficionados are invited to explore this exquisite blend and experience the seamless integration of heritage, craftsmanship, and luxury.
