HBI Staff | Mumbai 
HRX, a fitness brand founded by Hrithik Roshan and Exceed Entertainment, has introduced, the HRX Cafe, strategically located in Palladium, Lower Parel, Mumbai. At the inauguration, the crowd witness the unveiling of the HRX Cafe, poised to revolutionise healthy eating in the city.
Afsar Zaidi, CEO, HRX , expressed his excitement, stating, “I am thrilled to introduce the HRX Café, an extension of the HRX brand’s philosophy. It’s more than just food; it’s a movement to empower people with choices that align with their fitness aspirations and goals. The HRX Cafe is a testimony to our commitment to supporting everyday athletes in becoming the best version of themselves.”
Post this café opening, the brand envisions taking the footprints of the cafe to a wider audience. The Mumbai store’s inauguration marks the commencement of a mission to cafes in various locations by the year’s end. This expansion mirrors the brand’s dedication to nurturing a community of health-conscious individuals seeking nourishment and good nutrition in every meal.
Ankit Nagori, Founder & CEO of Curefoods, said, “I am thrilled to collaboratively introduce HRX by EatFit Cafe in Phoenix Palladium, Mumbai. This partnership between Curefoods and HRX represents a fusion of fitness, wellness, and culinary excellence, reflecting our commitment to providing a holistic experience for our community. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Mumbai.”
