HBI Staff | Hyderabad 
ZigZag Vodka, the latest game-changing addition to India’s spiritsscene, made an unforgettable debut last night in the capital. The exclusive launch event captivatedthe city’s trendsetters, influencers, and mixologists with an evening celebrating bold self-expression,vibrant creativity, and living life off the beaten path.
Held at The Upper HSE by Tivoli, the event perfectlyreflected ZigZag’s unconventional and bold spirit.Guests were immersed in a dynamic atmosphere featuring stunning light installations, immersiveexperiences, and a custom cocktail bar. The curated cocktail menu, created in collaboration with Lair and its Beverage Director, Navjot Singh, showcased ZigZag Vodka’s range of exciting flavours, crafted to bring each moment to life withenergy and character.
From an hourly-changing immersive cocktail experience curated by LAIR (one of Asia’s 50 Best Bars) in the ‘Zig’ room — featuring performance by the Divine Feminine troupe — to electrifying live acts by GNDHI, Sarthak Mudgal, and OG Shez in the dynamic ‘Zag’ room, the venue was split into two unique spaces. Every moment was packed withhigh energy and unforgettable experiences.
“This launch is about more than just introducing a new vodka; it’s about sparking a movement ofindividuality,” said Ishwaraj Bhatia, Co-Founder ofZigZag Vodka. “ZigZag is for those who embracethe unexpected and unconventional, celebratingtheir uniqueness. The energy and creativity at lastnight’s event perfectly captured that spirit.”
ZigZag Vodka will be available across select outlets and premium bars in Delhi and Goa startingthis month, with plans to expand into Assam soon. With its bold flavours, exceptional smoothness, and a lifestyle that celebrates spontaneity, ZigZag is already making waves, setting a new standard intaste, creativity, and brand culture.
