HBI Staff | Mumbai 
Swiggy, India’s leading on-demand convenience platform, has introduced a range of off-app marketing solutions to enhance visibility and customer engagement for restaurant partners. Available to partners across the country, these new tools are designed to help restaurants amplify their online brand presence through popular social media channels like Facebook, Instagram, and WhatsApp.
Swiggy’s new marketing services empower restaurant partners to build their online presence through influencer marketing, ads on social media (Facebook and Instagram), and WhatsApp marketing. By collaborating with top local food influencers and targeting Swiggy users with ads on Instagram and Facebook, restaurants can drive traffic to their menu pages on the Swiggy app. Combined with hyper-local and behavioural targeting, these strategies significantly increase brand visibility and customer engagement, ensuring a higher return on ad investment than traditional methods.
Talking about the rationale of the new service, Ajit Panigarhi, AVP, Restaurant Marketing and Growth, Swiggy said, “Restaurants today face immense competition and need more than just great food to attract customers. Our new set of marketing services helps brands grow their customer base by combining the reach and engagement of channels like influencer marketing, social media, and WhatsApp and the ability to acquire new users through the Swiggy platform. With this, we bring the combined power of social media and Swiggy even to the smallest of the Restaurant partners to solve for “restaurant growth” – a key problem statement for the restaurant partners.”
