HBI Staff | Hyderabad 
The asset light company that is 100% franchised, runs India’s third-largest burger chain overall (after McDonalds and Burger King) with 175+ stores in Mumbai, Delhi, and Hyderabad. Originally a Mumbai brand, Jumboking launched the Delhi market in November 2021 and has 43 stores across the city. Having found favor with the city’s bustling commuters, the store count in Delhi is set to rise 58% in this calendar year.
The success in Delhi was followed by the launch of the Hyderabad market in 2023. India’s 6th largest city with a population of almost 11 million people, Hyderabad ramped up quickly to eight stores. Most recently, 2024 saw Bengaluru being tapped as a new market. The 3rd largest city in India with a population of 14 million people, the inaugural store was put up at 9th Main, 16th cross, sector 6, HSR layout, Bangalore, a hub for IT professionals. Both cities are currently expanding further, building infrastructure and offering home to many young working professionals.
“The year 2024 will see Jumboking doubling its store count in the south of India. We believe that there is a true globality of habits, developing across the length and breadth of the country; a sameness within the vast cultural differences that define us” says Dheeraj Gupta, founder Jumboking about his expansion plans.
Jumboking has always been committed to building a world class franchise system that prioritizes ‘franchise success first!’ The brand, which has grown largely by word of mouth, has seen 7x growth since its repositioning to burgers in 2017, despite two years of COVID where all retail had to go into hibernation. It leverages technology to propel its massive loyalty program called ‘JK Burger Rewards’, which has the highest redemption rate in the QSR industry, as well as internal control systems. It has delivery tie-ups with Swiggy and Zomato to service out-of-store orders and also runs the JK University to train staff to fuel its expansion program.
