Asmita Mukherjee | Hyderabad 
The pandemic has changed a lot of things in human life. Some behavioural changes of consumers due to the pandemic have changed the whole perspective of the F&B industry. As the deadly virus forced us to stay indoors, the craving for good food increased by leaps and bounds. During those times the number of food deliveries pumped up and the irresistible growth of the food delivery segment caught the eyes of some of the biggest F&B ventures and five-star hotels. McKinsey reported in late 2021 that food delivery had become a global market worth more than USD 150 billion, having more than tripled since 2017.
One of the biggest names in the Indian F&B industry, Barbeque Nation, which is known for its unmatched offerings of various Barbeque dishes and live on-the-table grills introduced its ‘Barbeque in a Box’ to capture this burgeoning food delivery segment. With the pandemic gradually on the wane, the ongoing FIFA world cup has replaced the pandemic to become one of the biggest reasons for the increased demand for ‘Barbeque in a Box’.
Through the unique ‘Barbeque in a Box’ concept, Barbeque Nation intends to bring their barbeque experiences nearer to their patrons in the comfort of their homes.
The Non-Veg Premium Barbeque in a Box offers a variety of starters along with two delicious dips, salan and salad. The six starters offered by the premium box include Chilli Garlic Prawns, Chicken Tikka, Chicken Wings, Fish Tikka etc. For vegetarians, the premium box offers two veggie starter options such as Veg Kebabs and Veggie Fingers, which are freshly made and can be enjoyed with the accompaniment of mint and red sauce dips.
In the main course, Butter Chicken, Mutton Rogan Josh, and Dal Makhani are to be enjoyed with two Malabar Parathas.
In Hyderabad, no meal is deemed complete without Biryani. Barbeque Nation has made sure that the premium Barbeque in Box boasts of a big bowl of Chicken Biryani – accompanied by salan. In fact all 7 varieties of ‘Barbeque in a Box’ offer Biryani in either veg or Non-Veg format.
Among desserts, The ‘Barbeque in a Box’ offers three different types of sweets – Moong Dal Halwa, Brownie and 8 pieces of Angoori Gulab Jamun made in pure ghee.
The unique concept of ‘Barbeque in a Box’ can be easily served hot and enjoyed with family members from the comfort of the patron’s home. Also, the brand has made the offering available in sustainable packaging which gives them several brownie points.
The Premium Non-Veg ‘Barbeque in a Box’ is sufficient for 2 people and costs INR 1149 excluding taxes.
