The Asia-Pacific FlavoredVodka Market is projected to experience the highest CAGR by 2032, driven by strong demand in key markets like China, Japan, and India. With 60% of the world’s millennials living in Asia, the growing cocktail culture is increasing vodka’s popularity across various consumer categories. Notably, China holds the largest market share, while India is the fastest-growing market in the region, as per the Market Research Future data. With the changing preferences of consumers, the spotlight is now on premium, small-batch craft spirits that celebrate natural ingredients, traditional distilling techniques, and sustainable practices. One of the most exciting trends on the rise is the revival of flavored vodka. Aligning with the trend and after winning over spirit enthusiasts with its bold and flavorful craft offerings, Ochre Spirits proudly announces the launch of its premium variant, Ochre Saffron Vodka in Goa. Priced at ₹1,450 for 750ml, this premium vodka is infused with the finest Kashmiri saffron and a zesty citrus touch, delivering a smooth, warm, and refreshingly vibrant drinking experience.
The launch follows the tremendous success of Ochre Nutty Berry Rum and Peach & Cherry Vodka, both of which have built a loyal following for their artisanal craftsmanship and easy-drinking appeal. With Saffron Vodka, Ochre continues its mission of redefining flavor-forward spirits that require no sugary mixers, offering a premium yet approachable experience. Founded in 2023 with a commitment to revolutionize the traditional spirits industry, Ochre Spirits offers a wide range of unique, flavor-rich, and meticulously crafted artisanal spirits that elevate the drinking experiences of consumers. With an ambitious goal of becoming an INR 100 Crore brand within the next four years, Ochre Spirits continues to push the boundaries of what’s possible in the beverage market.
“Nutty Berry Rum and Peach & Cherry Vodka proved that consumers want innovative, smooth, and well-balanced spirits. With Saffron Vodka, we’re taking luxury to the next level—infusing the world’s finest Kashmiri saffron with a bright citrus lift to create a vodka that is both indulgent and refreshing. The launch of Ochre Saffron Vodka marks the brand’s continued momentum in the premium spirits space and soon in May 2025, Ochre Spirits are going to unveil the new variant which is a bold and tropical infusion of raw mango, crafted to deliver a smooth yet tangy drinking experience, perfect for Indian palates, Ochre Mango Citron Rum, said John Royerr, Founder of Ochre Spirits.
Ochre Saffron Vodka is now available at all premium bars, lounges, and retail outlets across Goa. It comes with a clear appearance and a delicate golden sheen, highlighting the infusion of the finest Kashmiri saffron. The nose reveals an exotic infusion of saffron and bright citrus notes, creating a refreshing yet luxurious aroma, complemented by subtle floral undertones and a touch of warm spice that adds intriguing depth.
On the palate, it presents a smooth, velvety texture where the rich warmth of saffron harmonizes with zesty citrus. The interplay of spice and citrus elevates the complexity of the vodka while ensuring an elegant balance. The finish is clean and refined, leaving a lingering warmth from the saffron, paired with a crisp citrus lift for a luxurious yet refreshing experience that beckons for the next sip. It is best enjoyed neat, on the rocks, or as a base for sophisticated cocktails, and pairs exceptionally well with light herbal or citrus mixers.
