Godrej Food Trends Report 2023
The Indian food industry is surely undergoing a renaissance, embracing the assortment of regional flavors that have long been cherished within our borders. A vibrant street food culture has been adding immense attraction to a city’s food scene and offering experiences to travelers. According to the recently published Godrej Food Trends Report 2023, the last decade has seen a steady rise in interest in street food. Digital media has taken a keen interest in street food, amplifying tales ranging from the extraordinary to the unconventional, so much so that the Indian traveler is opting for destinations just to discover local street food.
The report brought together of over 350+ thought leaders including celebrity chefs, home chefs, professional chefs, food bloggers, health professionals, media professionals, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and more. This diverse group shared deep insights about their respective areas of expertise.
Indian street food destinations that will see the most interest in 2023 –
Lucknow: Regarded as the prime street food destination by 63% of experts, the city is expected to attract a growing number of travelers who will indulge in the delights of local street foods.
Kolkata: Following closely, 57% of the panel anticipates an increased demand for local street food in Kolkata, solidifying its reputation as a hub for culinary exploration.
Amritsar: 55% experts, predict that Amritsar will witness more interest among people who seek to delve into the realm of local street food.
Indore: Notably, 47% of experts express a belief in the rising curiosity among consumers to uncover the treasures of local food in Indore, suggesting an emerging trend in the city’s culinary scene.
India’s street food is a microcosm of the country’s diverse culture and it’s designed to hit the high note. Also, Indian street food is easily accessible, affordable, and tasty at the same time. Hence it gives travelers an opportunity to experience the common citizen’s life and highlight the connections between history, geography, religion, and food and relate to why people eat what they eat.
Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and curating editor of the annual Godrej Food Trends Report, said, “This Independence day, let’s celebrate the diversity of food in India. With its multifarious population, India is a treasure trove of local foods waiting to be discovered. Not only does each region of the country boasts its own distinct flavors, ingredients, and cooking styles, but also has a rich repertoire of local street foods. Indian street food is as varied as its regional cuisines. This Independence Day, let us celebrate our the gastronomic freedom and love for all things chatpatta masaledar, and crispy that unite us as Indian.”