Hotel occupancy and wedding venue bookings have surged during the ongoing wedding season, with most premium properties either fully booked or nearing capacity on key auspicious dates. Industry stakeholders report a 10% rise in tariffs compared to last season, driven by increased demand for rooms and venues.
The influx of bookings, fueled by a high volume of weddings over the next few months, is expected to boost the hospitality sector’s revenue by 20-25%, according to experts. The wedding season, which runs from November to February, has become a significant driver of growth for the industry.
Sumit Suri, President of the Indore Hoteliers’ Association, said, “This season is shaping up to be exceptionally strong. We anticipate a 20-25% increase in business across Madhya Pradesh. Many weddings were booked well in advance, and tariffs have risen by around 10% due to the heightened demand for rooms and venues.”
November saw particularly high demand, with the 41st plenary meeting of the Eurasian Group, held from November 25 to 29, adding to the rush for accommodations.
For families planning weddings, the competition for venues has been intense. Indore businessman Virendra Agrawal shared, “We’re planning a wedding in February, but most resorts are already reserved. The increased tariffs are also significantly impacting our budget.”
A Flourishing Wedding Market in Indore
Indore alone hosts approximately 15,000-20,000 weddings annually, with around 200 wedding venues and 100 marriage gardens. According to the Indore Hoteliers’ Association, the city’s wedding industry is valued at roughly ₹5,000 crore per year.
Other segments of the wedding industry, including catering, sound and light services, and tent houses, are also witnessing a sharp rise in demand, with many vendors experiencing double bookings on key dates.
The ongoing wedding boom underscores the sector’s resilience and its critical role in driving growth for local economies, even amidst rising costs.