In the ever-evolving hospitality landscape of Hyderabad, ITC Kohenur shines like its namesake, the legendary Kohinoor diamond. Steering this architectural and experiential marvel is Jitendra Taak, the General Manager of ITC Kohenur, whose hospitality journey with ITC Hotels began over two decades ago in 2001 through the WelcomLegionnaire Program.
“My journey with ITC Hotels has been nothing short of transformative,” shares Taak. “I’ve had the opportunity to serve in multiple cities and across some of the brand’s most iconic properties, each role deepening my understanding of luxury hospitality and shaping my professional outlook.”
From the regal corridors of ITC Maurya and the grandeur of ITC Grand Bharat to the culinary legacy of ITC Grand Chola, the elegance of ITC Mughal, and the cosmopolitan vibe of Sheraton New Delhi, Taak’s career trajectory has been rich and diverse. “Each assignment presented a unique set of market dynamics, guest behaviours, and cultural nuances. It taught me to lead with empathy, innovate with intention, and adapt with agility,” he reflects.
This multi-dimensional experience now fuels his strategic vision for ITC Kohenur—one centered on responsible luxury, operational finesse, and sustainable innovation.
Recognised for his visionary leadership, Taak was recently awarded General Manager of the Year at the 2025 Hashtag Awards, presented during the prestigious HVS ANAROCK HOPE Conference. The accolade acknowledges his ability to blend traditional hospitality with forward-thinking strategy, all while championing eco-conscious luxury.
Discussing the unique energy of the Hyderabad market, Taak remarks, “Hyderabad is a city of contrasts—steeped in history yet surging ahead with tech-driven growth. My aim is to position ITC Kohenur not just as a hotel but as a definitive leader in the city’s luxury hospitality space. One that sets the gold standard for sustainability, guest personalisation, and culinary excellence.”
At the heart of ITC Kohenur’s appeal lies its culinary prowess. “Food and beverage have always been central to ITC’s identity,” he explains. With award-winning outlets such as Peshawri, Dum Pukht Begum’s, Yi Jing, Ottimo, and Golconda Pavilion, the hotel has cemented its place as a culinary landmark. “We are focusing on three pillars—sustainability, innovation, and personalisation,” says Taak. “From sourcing fresh ingredients locally to offering curated dining experiences and leveraging technology to customize guest preferences—we want each meal to be memorable.”
ITC Kohenur’s culinary strategy also includes themed pop-ups, chef-led experiential dining, and tie-ups with culinary influencers and experts. “Whether it’s a health-conscious guest looking for gluten-free meals or someone celebrating a milestone, we strive to exceed expectations through personalisation,” he adds.
Beyond gastronomy, sustainability remains a guiding principle. “Sustainability is at the core of ITC Hotels’ ethos,” says Taak, who views growth and responsibility as intertwined goals. “At ITC Kohenur, we are focused on reducing carbon emissions, conserving water and energy, and showcasing local artisans and culture.”
In a city rapidly expanding as a business and leisure destination, this commitment to Responsible Luxury offers a distinct edge. “Hyderabad is booming, and our location in HITEC City places us in the heart of the action,” Taak notes. “We are uniquely positioned to cater to the surge in corporate and MICE travel.”
The hotel’s architecture and interiors pay homage to the Deccan’s heritage while embracing contemporary design. “Every element reflects a fusion of tradition and modernity, from the grand lobbies to the thoughtfully designed meeting spaces,” says Taak. With state-of-the-art conference and banqueting facilities, ITC Kohenur is also becoming a preferred destination for large-scale events, weddings, and international summits.
ITC Kohenur’s ability to navigate challenges is evident in its resilience during unpredictable times. “The hospitality industry is dynamic and constantly evolving,” says Taak. “We’ve responded to external shocks by staying agile—whether it’s through flexible booking policies, heightened hygiene protocols, or embracing digital engagement.”
The hotel also diversified its revenue streams, expanding takeaway services, launching the Sleeep Boutique wellness line, and even offering premium laundry services through Lavanderia. “These initiatives ensured continuity while reinforcing guest trust,” he adds. It’s a model of innovation that not only mitigated risk but strengthened long-term guest loyalty.
When asked how ITC Kohenur sets itself apart in Hyderabad’s competitive hospitality market, Taak remarked, “We offer an experience that’s rooted in local culture but elevated through global standards,” says Taak. Additionally, the hotel’s design and interiors, inspired by the Kohinoor diamond, create a distinct blend of heritage and modernity, making it a standout venue for high-profile events, he mentioned.
“Our Responsible Luxury initiatives—from Sunya Aqua, which eliminates single-use plastic bottles, to energy-efficient building systems—resonate with a growing segment of eco-conscious travellers,” he emphasizes. “We don’t just provide luxury, we redefine what it means in today’s world.”
Going ahead, Taak sees Hyderabad as a hotbed for hospitality innovation. “The city’s reputation as an IT, pharma, and business hub continues to attract global audiences. With world-class infrastructure and rich cultural offerings, it’s primed for explosive growth.”
As the line between business and leisure travel continues to blur, Taak believes that hotels offering holistic experiences will thrive. “Travellers today seek more than just a room—they want meaningful, immersive experiences,” he says. “We’re responding to that demand by offering curated local experiences, from cultural trails to bespoke culinary journeys.”
With sustainability at the forefront and a pulse on evolving guest expectations, ITC Kohenur is not just keeping up with Hyderabad’s transformation—it is helping shape it. “The city’s rising demand for experiential luxury and eco-conscious hospitality presents exciting opportunities. Hotels that offer authentic local experiences while maintaining high sustainability standards will lead the industry’s next phase,” he said.
“We are creating a legacy that mirrors the brilliance of the Kohinoor itself,” says Taak with quiet pride. “It’s not just about hospitality, it’s about heritage, responsibility, and excellence—every single day.”
