HBI Staff | Hyderabad 
Les Roches is excited to announce its collaboration with the UN Tourism for the “Plug and Play” contest, a unique initiative under the UN Tourism Artificial Intelligence Global Startup Competition. This contest seeks to harness the transformative power of Artificial Intelligence (AI) and deep technologies to enhance sustainable tourism for the benefit of people, the planet, and prosperity.
As international travel rebounds to nearly 90% of pre-pandemic levels, the tourism industry is on the cusp of a technological revolution. AI’s pivotal role in reshaping tourism is underscored by its ability to enhance personalized travel experiences, optimize operational efficiencies, and promote sustainable practices. Recognizing this potential, Les Roches is proud to contribute to this endeavor through its SPARK innovation sphere.
SPARK Innovation Sphere: Accelerating Sustainable Tourism
Les Roches, renowned for its innovative approach to hospitality education, will host a two-month acceleration program at SPARK, its innovation hub, spanning both the Marbella and Crans-Montana campuses. This program is designed to support the most promising startups selected through the “Plug and Play” contest, providing them with unparalleled resources and mentorship.
“Les Roches is thrilled to collaborate once again with the UN Tourism on another groundbreaking initiative. Our commitment to innovation and sustainability aligns perfectly with the goals of the ‘Plug and Play’ contest. We are excited to support and accelerate the next generation of startups that will shape the future of tourism through AI and deep technologies.” Said Joceline Favre-Bulle, Director of Integrated Services, Innovation & Institutional Relations at Les Roches
The program includes:
- Access to 90+ Venture Capitalists: Startups will have the opportunity to connect with top investors, facilitating funding and growth.
- Global Exposure: Participants will engage with top corporations and gain visibility across 150+ countries.
- Curated Mentorship: A tailored mentorship program will guide startups through the complexities of scaling their innovations.
- Pilot Projects: Potential collaborations with private sector entities and institutions to pilot their technologies.
- Exclusive Opportunities: Participation in the Silicon Valley Summit and access to the Plug and Play network, including talent and portfolio synergies.
Key Contest Dates and Details
The contest kicks off with the application launch on June 12, followed by a webinar in July for participants. Applications close on July 30, with winners announced in September. The grand finale will take place in November, featuring the final pitch event.
Revolutionizing Tourism with AI
The “Plug and Play” contest seeks innovations in various categories:
- People & Skills: Startups that address education, health, and gender equality, making tourism a force for positive social change.
- Green Tourism & Travel Solutions: Innovations that combat climate change, embrace sustainable energy, and preserve ecosystems.
- Market Innovators: Solutions driving responsible consumption, sustainable urban development, and innovative tourism infrastructure.
A Call to Innovators
Startups worldwide are encouraged to apply if they are innovative, sustainability-driven, scalable, and possess a tested pilot and business plan. The contest welcomes all forms of innovation, from new methods and processes to governance models, social impact initiatives, and advanced technologies.
