In a landmark decision, Madhya Pradesh will enforce a ban on liquor sales in 19 locations, including key religious sites such as Ujjain, Omkareshwar, Maheshwar, and Orchha, starting April 1, 2025. Simultaneously, the state will roll out a new category of “Low Alcoholic Beverage Bars,” as part of its updated Excise Policy, aimed at reshaping alcohol consumption trends.
These new bars will exclusively serve beer, wine, and ready-to-drink beverages with an alcohol content not exceeding 10% by volume, while the sale and consumption of stronger spirits like whisky, rum, and vodka will remain prohibited in these establishments.
The launch of these bars is expected to significantly increase the state’s alcohol outlet network, which currently includes 460-470 liquor-cum-beer bars. According to an official from the excise department, the new outlets will bolster the state’s infrastructure, catering to a more controlled and low-alcohol drinking environment.
The state’s updated policy also mandates the closure of liquor shops—selling both Indian Made Foreign Liquor (IMFL) and country liquor—in areas with religious significance. The ban will apply to 17 holy cities and other key sites, including Maihar, Chitrakoot, Datia, Amarkantak, and Salkanpur. These measures were first announced by Chief Minister Mohan Yadav on January 23, 2025, as part of a broader initiative to regulate alcohol consumption in spiritually significant areas.
Prohibition Not Fully Enforced
Despite the ban on liquor sales in these areas, the state has not implemented full prohibition laws. Individuals will still be allowed to possess and consume alcohol purchased from outside the restricted zones without facing penalties.
The twin measures—restricting liquor sales in holy cities and introducing low-alcohol bars—highlight Madhya Pradesh’s attempt to strike a balance between cultural sensitivities and modern consumer trends while promoting responsible drinking practices.
