Accor sets sights on second place in India’s hospitality market

According to a post by Business Line, French hospitality giant Accor is setting ambitious goals for India, aiming to become the second-largest international hotel operator in the country within the next four years. With a current portfolio of 62 hotels, Accor plans to add 30 more, capitalising on the potential of a rapidly growing travel market.

Their two-pronged approach focuses on expanding existing successful brands like Novotel and introducing new lifestyle properties like Tribe, 25 Hours, SLS among others, targeting a younger generation. This strategy positions them for a head-to-head battle with Radisson Hotel Group, the current number two player. Accor’s diverse brand portfolio and focus on exceptional service could propel them to the coveted number two spot, potentially challenging the current leader, Marriott International, informed Duncan O’Rourke, Middle East, Africa & Asia Pacific, CEO of Accor.