HBI Staff | Hyderabad 
Setting a new standard for India’s artisanal spirits and dining scene, Ochre Spirits proudly announces the launch of its first-ever Ochre Bar & Kitchen in the heart of Sinquerim, Goa, just minutes away from Fort Aguada. With Goa serving as a proof-of-concept for its unique experiential model, the brand has plans to expand into other major cities, including Bengaluru, Mumbai and Pune in the next two years. Collectively, these outlets are projected to achieve a cumulative revenue of ₹55-60 crores across its locations by FY2026.
This flagship outlet marks the brand’s foray into the experiential hospitality space. This flagship outlet is the embodiment of Ochre’s ethos: celebrating moments big and small, sharing stories, and creating memories over a shared appreciation for quality, craftsmanship, and taste. Ochre Bar & Kitchen isn’t just another bar; it’s a space built for conversations, community, and creativity. Beyond its curated drinks and authentic modern Goan coastal food, Ochre Bar & Kitchen offers interactive experiences—from tastings to live sessions that inspire genuine connection. Every element of the space, from its design to its service, has been crafted to make guests feel welcome, relaxed, and part of something special. It’s a space where travelers, locals, and cultural explorers come together to celebrate Goa’s energy while enjoying an experience that feels fresh, thoughtful, and modern.
“Goa is the perfect place to start because it’s where people come to let go, to connect, and to celebrate life. Ochre Bar & Kitchen taps into that spirit, but with a focus on offering something meaningful, elevated, and lasting,” said John Royerr, Founder of Ochre Spirits.
Ochre Bar & Kitchen is a strategic extension of Ochre Spirits to strengthen the brand’s visibility and consumer loyalty. By combining artisanal spirits with immersive bar experiences, Ochre anticipates a 25-30% growth in the overall spirits business as a direct result of on-ground consumer engagement. Expected to serve 75,000-80,000 customers annually with a steady increase in footfall during the tourist seasons.
At Ochre Bar & Kitchen, we aren’t just building bars; we are crafting experiences that resonate with the evolving mindset of modern India. It’s about creating spaces that spark authentic connections, celebrate individuality, and reimagine the bar as a cultural destination. By focusing on scalability and consumer-first innovation, we are charting a clear path to make Ochre the definitive name for artisanal spirits and experiential bar culture across India,” mentioned Royerr.
By combining artisanal craftsmanship, immersive experiences, and a deep understanding of evolving consumer preferences, Ochre Bar & Kitchen is redefining what a modern bar stands for. With a clear, scalable model and unwavering focus, Ochre is set to become the leading destination where craft, culture, and celebration converge, creating a new standard for drinking experiences in India—one city, one story, one connection at a time.
