HBI Staff | Mumbai 
Bathroom fittings and sanitaryware brand Vitra A, was at a centre of attraction at India Design ID 2024, held at NSIC Grounds, New Delhi. The event served as a testament to VitrA’s commitment to redefining the standards of bathroom design, offering a captivating blend that seamlessly integrated aesthetic appeal, practicality and innovative design.
VitrA’s booth emerged as a sophisticated showcase, inviting enthusiasts to delve into a curated fusion extending beyond mere products. At the grand event, India Design ID 2024, VitrA took center stage, captivating attendees with its latest offerings and actively engaging design enthusiasts. The exhibition served as a platform for visitors to explore and appreciate the intricate details of VitrA’s premium bathroom solutions, providing a first hand experience of the brand’s commitment to design excellence and innovation.
Collaborating with globally acclaimed designers and the VitrA Design Team, VitrA has produced exquisite collections. Although the recent event has ended, VitrA continues to lead in shaping the future of bathroom design. The Plural Collection by Terri Pecora, distinguished by its artistic fusion of form and function, serves as a testament to VitrA’s commitment to crafting spaces that go beyond the ordinary. The Liquid Collection by Tom Dixon seamlessly blends practicality with contemporary aesthetics, introducing a sense of fluidity to design. Furthermore, Istanbul by Ross Lovegrove, a tribute to the city’s rich cultural heritage, offers a unique and timeless bathroom experience.
Tirthankar Sarkar, Sr. Country Manager, VitrA Bathrooms India, said, “VitrA goes beyond the ordinary, presenting a blend of style, functionality, and innovation, establishing new standards in premium bathroom solutions. India Design served as a dynamic platform, enabling visitors to directly experience groundbreaking innovations and emerging trends in bathroom design. VitrA not only exhibited products but curated an immersive experience that resonated with those aspiring to a refined lifestyle.”
VitrA’s participation in India Design ID 2024 solidifies its status as the sole international brand providing holistic solutions for complete bathroom needs. The brand’s commitment to excellence and forward-thinking design was evident throughout the exhibition, leaving a lasting impression on the discerning audience.
