HBI Staff | Hyderabad 
Radico Khaitan Limited (“Radico Khaitan” or the Company), one of the largest liquor companies in India, announces the launch of The Kohinoor Reserve Indian Dark Rum at IAADFS Summit of the Americas in Florida, USA from 14th April to 17th April 2024. Renowned for its extensive portfolio, including award-winning Rampur Indian Single Malt Whiskies and Jaisalmer Indian Craft Gin, Radico Khaitan has been producing rum since its inception.
The Kohinoor Reserve Indian Dark Rum is crafted through small-batch distillation, using only fresh cane juice during the North Indian winter season. The Rum is then matured in American Oak Barrels previously used for maturing Indian Single Malt, followed by further maturation in Cognac XO and Vermouth casks.
Commenting on the launch, Abhishek Khaitan, Managing Director of Radico Khaitan said, “I am excited to introduce our newest luxury spirit, The Kohinoor Reserve Indian Dark Rum, crafted with innovation and sophistication for the most discerning palates. This launch celebrates Indian craftmanship and reiterates our commitment to taking luxury Indian spirits to the world.”
“We are thrilled to announce the grand unveiling of The Kohinoor Reserve Indian Dark Rum, a true jewel in the crown of the spirits world, at the IAADFS Summit,” says Sanjeev Banga, President of International Business at Radico Khaitan, the parent company of Rampur Distillery. “Crafted with meticulous care and inspired by centuries of tradition, The Kohinoor Reserve Indian Dark Rum embodies the essence of luxury and refinement akin to world renowned Kohinoor Diamond.”
Kunal Madan, Vice President of International Business at Radico Khaitan, adds, “as we unveil The Kohinoor Reserve Indian Dark Rum at the IAADFS Summit, we invite you to join us in celebrating the artistry and ingenuity behind this extraordinary creation. Experience the epitome of Indian luxury with The Kohinoor Reserve Indian Dark Rum.”
The Kohinoor Reserve Indian Dark Rum will be rolled out in coming months across global markets including the USA, UK, EU, Asia as well as Global Travel Retails.
The golden essence of The Kohinoor Reserve Indian Dark Rum traces its heritage to ancient India, where the roots of alcohol distillation were planted during the era of the Indus Valley civilisation, spanning from 3000 BC to 2000 BC. Rum is arguably one of the earliest known spirits due to its simple production process. Its main ingredient, sugarcane, was first known to be fermented in India. The earliest records of crystalline sugar production also originated in India.
The Kohinoor Reserve Indian Dark Rum is presented in an exquisite glass bottle, mirroring the magnificence of the Kohinoor Diamond. When viewed from above, it resembles the brilliant oval cut of the diamond. Kohinoor, meaning Mountain of Light, represents the rarest of the rare. The bottle’s design cascades gracefully, evoking the image of a noble emperor, standing resolutely with a sturdy foundation. Its understated and refined branding, accented with muted gold, enhances its opulence.
