Radico Khaitan Wins Dual Honors at 2024 Just Drinks Excellence Awards

Radico Khaitan Limited, one of India’s largest Indian-made foreign liquor (IMFL) companies, has once again showcased the nation’s prowess on the global stage by winning dual awards at the prestigious 2024 Just Drinks Excellence Awards. This accolade not only underscores the Company’s commitment to excellence but also affirms India’s rising stature in the global spirits industry. Time and again, Radico Khaitan has demonstrated its exceptional quality and innovation, reinforcing India’s reputation for producing world-class spirits that command respect and admiration internationally.

The Just Drinks Excellence Awards, supported by GlobalData’s business intelligence, celebrate the highest levels of achievement and innovation within the global beverages industry. Radico Khaitan’s recognition at these awards reflects the Company’s exceptional capability to fuse India’s deep-rooted cultural heritage with forward-thinking innovation. This accomplishment showcases Radico Khaitan’s strategic leadership in crafting products that honour tradition while meeting modern consumer expectations, solidifying its status as a leading force in the global market.

Radico Khaitan was awarded the Innovation Award for its Sangam World Malt Whisky, a product that skilfully merges the heritage of Western whisky-making with the intricate traditions of the East. This masterful blend not only pays homage to the art of whisky-making but also introduces a compelling narrative of cultural fusion. Sangam is crafted with meticulous precision, offering a rich, harmonious flavour profile that has captivated discerning palates across the globe. Its unique combination of tropical fruit notes, spices, and a delicate peaty undertone has earned widespread acclaim, making it a symbol of East meets West and a celebration of cultural convergence that resonates with a global audience.

Additionally, Radico Khaitan was honoured with the Product Launches Award for its Rampur Jugalbandi Series, which has gained international recognition for its innovative use of Tokaji and Madeira wine cask finishes. These cask finishes, seldom seen in the whisky world, create a novel and complex tasting experience, elevating the global whisky market with flavours deeply rooted in India’s rich tradition of craftsmanship. The Jugalbandi concept, inspired by Indian classical music, represents the harmonious blending of diverse flavours, embodying the duet of tradition and innovation that Radico Khaitan is renowned for. Both brands have been warmly embraced on the international stage, a testament to their exceptional quality and the innovative spirit behind their creation.

“There is an undeniable allure to India’s rich heritage, and through our spirits, we strive to bring the very essence of India to the world. The success of Sangam World Malt Whisky and the Rampur Jugalbandi Series—both in the hearts of consumers and in prestigious recognitions such as the Just Drinks Excellence Awards—is a testament to the exceptional quality and innovation that define our brands. Winning these two awards is not only a significant honour for Radico Khaitan but also a moment of immense pride for India. Our products, crafted with the finest attention to detail at Rampur Distillery, embody the perfect blend of tradition and modernity. It fills us with great satisfaction to see them celebrated on the global stage,” said Mr. Abhishek Khaitan, Managing Director, Radico Khaitan Ltd.