Radico Khaitan Ltd, one of India’s oldest and largest IMFL companies (referred to as “Radico Khaitan” or the “Company”), is set to expand the footprint of Royal Ranthambore Whisky with its introduction in the Canteen Stores Department (CSD). This marks a significant milestone in the brand’s growth journey, further reinforcing its position in India’s evolving premium spirits’ segment.
The move comes at a time when Royal Ranthambore has witnessed an exceptional growth since its launch in 2021. The brand has rapidly gained acceptance, driven by a growing consumer preference for premium Indian spirits.
Radico Khaitan has been at the forefront of India’s premiumisation trend, with luxury & semi-luxury brands now contributing net sales value of Rs. 100 Cr in Q3 FY25 and Rs. 250 Cr in 9M FY25. Given the exceptional demand in the domestic as well as international markets, we expect this to cross Rs. 500 Cr net sales mark in FY26.
“Royal Ranthambore has recorded a strong growth over the last two years, and its entry into CSD will further accelerate this momentum in the future,” said Mr. Abhishek Khaitan, Managing Director, Radico Khaitan. “This expansion aligns with our vision to strengthen our luxury & semi-luxury brand portfolio and cater to evolving consumer preferences,” he added.
Radico Khaitan’s luxury portfolio in CSD has already demonstrated strong performance, with Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin gaining traction. With the blended scotch whisky category in CSD exceeding 10 Lakh cases annually, Radico Khaitan aims to secure approx. 10% market share in this segment over the next year.
The introduction of Royal Ranthambore in CSD is expected to drive strong trials and cultivate brand loyalists among a wider consumer base. With a robust distribution strategy, a proven track record of success, and an unwavering commitment to quality, Radico Khaitan continues to consolidate its leadership in India’s luxury spirits’ market.
