HBI Staff | Mumbai 
FMCG company Marico, introduced four gourmet-style flavours in its flavoured Oats range, under its flagship brand Saffola recently. For the first time, Saffola Oats, will offer two sweet flavours viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savory (Masala) oats with the launch of two more flavours viz Spicy Mexicana and Cheesy Italia.
These launches align with a unwavering dedication to delivering a delightful experience for consumers while providing ‘Better for you’ food options. Saffola Oats has consistently led the way in making oats accessible to all by presenting them in flavors beloved by India in convenient formats. With its latest offerings, the brand seeks to broaden its appeal to new audiences and occasions. Saffola Oats’ sweet-flavored variants namely Nutty Chocolate and Apple ‘n’ Almonds will cater to a growing but an unmet need for consumers who have preference for chocolate and fruity flavors, delivering a delightful experience that renders them an ideal breakfast choice. These variants will find relevance throughout the day including breakfast, addressing the needs of homemakers and working women seeking a convenient and hassle-free option.
Currently, Saffola Masala Oats offers six savory flavors for snacking. The brand further launched two more fusion flavours, namely Spicy Mexicana and Cheesy Italiaa. These flavours are already trending flavours in the snacking category. This culinary innovation showcases the dedication to offering diverse and convenient options that seamlessly align with the conscious lifestyles of today’s consumers.
With preparation time of just 3 minutes and flavours transcending culinary boundaries, the four new flavours are perfect for health-conscious consumers to douse their hunger pangs while experiencing true delight.
Speaking about the newly introduced flavours, Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business (Marico Ltd.), said, “With the introduction of Saffola’s new Gourmet Flavours, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavour and taste. Our commitment to offering wholesome and flavourful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”
All the four new flavours of Saffola Oats will be available on leading e-commerce & online grocery platforms like Flipkart, Amazon, Zepto, Swiggy & BlinkIt.
