Sarovar Hotels, a key player in India’s mid-market hospitality segment and a part of the French Louvre Hotels Group, has announced its largest-ever investment of INR 120 crore for its new property, Sarovar Portico, Sriperumbudur, Tamil Nadu.
“This project opens in the next two months and is our largest investment to date,” said Ajay Bakaya, Chairman, Sarovar Hotels, and Director, Louvre Hotels India. “Sriperumbudur, a thriving manufacturing hub home to major players like Apple and Saint-Gobain, offers immense potential for our business. This property will redefine our revenue dynamics,” he added.
Sriperumbudur’s industrial significance makes it a strategic location for Sarovar Hotels, catering to a high demand for support accommodations. Sarovar currently operates 137 hotels across 85 destinations in India and internationally in Nepal and Africa. By the end of 2025, the brand plans to add 16–20 hotels, including new openings in Nepal and Somaliland. Expansion plans also target Sri Lanka and the Middle East.
Jatin Khanna, CEO of Sarovar Hotels, highlighted the company’s remarkable growth, stating, “After a record-breaking 2024 with 27 hotel openings and 43 signings, we anticipate a 17% revenue increase in 2025.”
Maintaining its identity as a mid-market chain, Sarovar has no plans to enter other segments. Currently, 65% of its portfolio is in Tier-II and Tier-III cities, with a goal to operate in 95 locations nationwide by year-end.
source: Business Standard
