HBI Staff | Hyderabad 
The Clarks Hotels & Resorts, India’s fastest-growing hospitality brand, unveiled its latest offering: aôtel by clarks inn. Designed for the modern, discerning traveller, aôtel offers prime locations, tasteful accommodations, and interiors, providing an engaging and vibrant stay experience.
The brand is created keeping the young tech-savvy travelers in mind. The thoughtfully designed rooms are equipped with contemporary furnishings, smart technology, and aesthetic décor to ensure a relaxing and enjoyable stay. To provide a hassle-free experience to travelers, they have the convenience of smart room controls, high-speed Wi-Fi, and seamless mobile check-in/out processes. The newly launched brand integrates the latest technology to provide a comfortable stay, catering to the needs of tech-savvy travelers.
Instead of traditional check-in counters, aôtel boasts spacious communal areas that foster a sense of community and relaxation. These social hubs are perfect for meeting fellow travelers, working remotely, or simply unwinding after a day of exploration.
The stay offers unique dining experiences that offer ample opportunities for socializing and making new connections. The on-site restaurants and cafes offer a variety of culinary delights, from local flavors to international cuisines, ensuring every meal is a memorable experience.
Overall aôtel’s architecture and interior design emphasise modern aesthetics and functionality. From open-concept lobbies to multifunctional public spaces, every aspect of aôtel is crafted to enhance the guest experience. They also provide various options to maintain health and well-being while traveling, including yoga sessions, spa treatments, and fully-equipped gyms.
Aôtel has debuted in Palampur, reflecting the company’s ambitious growth vision. The property features 21 meticulously designed rooms, departing from traditional accommodation. Guests can savor exquisite culinary delights at the all-day dining restaurant and unwind in the chic terrace dining.
The property is adorned with expansive balconies that provide captivating 360-degree views of the picturesque landscape. Accommodations are available in four exclusive categories: Deluxe Room, Premium Room, Sunset Suite, and Family Suite. Additionally, the hotel boasts a stylish rooftop lounge and beautifully landscaped outdoor areas. It further promises a range of quintessential Himachal experiences, including serene tea garden walks, thrilling paragliding, and scenic treks, ensuring an unforgettable blend of relaxation and adventure for discerning travelers.
Mr. Rahul Deb Banerjee, Chief Operating Officer, shares his enthusiasm for this new brand, “We are thrilled to introduce aôtel, a brand that promises to redefine hospitality for the new generation of travelers. Our aim is to provide a unique, unforgettable experience that combines modern amenities with exceptional style. We proudly announce the signing of aôtel in Purulia.”
Further, Mr. Rupam Das, Senior Director of Development, adds, “This expansion is a testament to our confidence in the vision we have for The Clarks Hotels & Resorts. With aôtel, we are not just offering a place to stay but creating an environment where travelers can truly connect and enjoy.”
The Clarks Hotels & Resorts has ambitious plans for the growth of aôtel during this year.
Rahul Deb Banerjee announced, “We are set to open five more aôtel properties, including Palampur which is planned to open this month. We believe this brand will be immensely successful, especially given India’s large young demographic and dynamic travel patterns. Initially, we will focus on major cities, as these are the primary destinations for today’s travelers.”
