Asmita Mukherjee | Hyderabad
In the bustling hospitality scene of Kolkata, Fairfield by Marriott Kolkata has emerged as a leader, showcasing robust performance and innovative strategies. Manoj Jangid, General Manager, Fairfield by Marriott Kolkata shares his insights on how Fairfield by Marriott Kolkata is strengthening its market position while setting new benchmarks in service excellence and profitability.
When it comes to financial performance, Jangid emphasises the pivotal role of cost management and operational efficiency. “At Fairfield by Marriott Kolkata, our focus on optimising resources and implementing energy-saving initiatives has significantly enhanced our profitability. By maintaining service excellence while controlling costs, we’ve been able to achieve strong GOP performance and revenue growth,” he explains.
The hotel’s success in FY 2024 has been driven by impressive RevPAR and occupancy rates. “Fairfield by Marriott Kolkata exceeded financial expectations in FY24 vs FY23, driven by strong catering, RevPar and occupancy rates. Our strategic revenue management, dynamic pricing, and focus on corporate and MICE segments played a crucial role in this success,” Jangid stated. He also credits the booming wedding and social events market for contributing to F&B revenues and overall occupancy. “Additionally, the booming wedding and social events market significantly contributed to occupancy and F&B revenues. Going forward, we aim to enhance our digital presence, optimise distribution channels, and introduce tailored packages to sustain and improve these key performance indicators,” he added.
Despite Kolkata’s reputation as a market with fewer hospitality investments compared to other metros, Fairfield by Marriott Kolkata has managed to thrive. “While Kolkata has traditionally seen lower hospitality investments compared to other metros, Fairfield by Marriott Kolkata has successfully positioned itself as one of the favourite hotels in New Town, with strategic partnerships, and a guest-centric approach. We capitalise on demand from corporate travelers, MICE events and social gatherings while tapping into the city’s growing tourism potential,” Jangid noted. He also highlighted that the growing interest in East India’s hospitality sector as an exciting opportunity for future expansion.
With Kolkata emerging as a hub for corporate, cultural, and sporting events, Fairfield by Marriott Kolkata is strategically positioned to capitalise on this trend. “With Kolkata becoming a preferred destination for corporate, cultural, and sporting events, we are strengthening our position in the MICE and social events space. Our state-of-the-art convention center, banquet venues, and outdoor spaces provide the perfect setting for grand weddings, corporate conferences, and exhibitions. By collaborating with event organizers and wedding planners, we continue to drive group bookings, further boosting occupancy and RevPAR,” Jangid explained.
To attract more investment into Kolkata’s hospitality sector, Jangid underscores the need for improved infrastructure, connectivity, and government-backed incentives. “Positioning Kolkata as a thriving business and leisure destination through global events and promotional efforts is key to drawing investor interest,” he added.
The MICE, wedding, and social events segments have been particularly impactful in driving revenue. “These segments not only boost occupancy but also contribute significantly to F&B and ancillary revenues,” Jangid shares. The hotel plans to introduce innovative wedding packages and strengthen partnerships with wedding planners to further capitalize on this demand.
Kolkata’s hospitality market, though undersupplied compared to other metros, is experiencing growing demand in corporate travel, MICE, and weddings. “The MICE, wedding, and social events segments have been game changers for Fairfield by Marriott Kolkata. Our well-equipped convention facilities and banquet spaces have made us a preferred choice for large-scale corporate events, exhibitions, and premium weddings. These segments not only drive occupancy but also significantly contribute to F&B and ancillary revenues. Going forward, we plan to introduce innovative wedding packages, strengthen partnerships with wedding planners, and enhance our event offerings to further capitalise on this growing demand,” Jangid added.
To stay competitive in a market with limited new investments, the hotel is focusing on personalised guest experiences, digital transformation, and sustainability. “Investments in AI-driven revenue management, Marriott Bonvoy loyalty programs, and unique F&B concepts help us stand out,” Jangid explained. Additionally, partnerships with cultural events and business forums strengthen the hotel’s positioning.
Jangid is confident in the hotel’s strategies to further improve RevPAR and occupancy rates. “We plan to drive higher RevPAR and occupancy through dynamic pricing, targeted marketing campaigns, and expanding corporate tie-ups. Strengthening our digital and direct booking strategies, along with leveraging Marriott’s extensive network, will play a vital role in optimizing revenue,” he said.
Balancing high service standards with profitability in a cost-conscious market like Kolkata is no small feat, but Jangid believes it is achievable. “Through team training, process automation, and efficient cost control, we ensure exceptional service while optimizing costs,” he concludes.
