‘We are targeting business travellers with competitive packages and strategic partnerships’

In a competitive hospitality market like Bengaluru, Hyatt Centric Hebbal Bengaluru has implemented a strategic approach to attract new business. By leveraging its prime location near corporate hubs, the hotel targets business travellers with competitive packages and strategic partnerships. Their digital marketing efforts, including SEO, social media, and targeted advertising, have positioned them as a premier choice for luxury stays and exceptional dining experiences. Asmita Mukherjee spoke with Rohan Raj, Director of Sales and Marketing, Hyatt Centric Hebbal Bengaluru to know how the hotel is managing to know how the hotel is keeping pace with the fierce competition in the Bengaluru market.

What strategies have you found effective in attracting new business to Hyatt Centric Hebbal Bengaluru, especially in the competitive hospitality market of Bengaluru?

Hyatt Centric Hebbal Bengaluru is strategically growing its clientele through a multi-pronged approach. By leveraging our prime location near corporate hubs, we’re targeting business travellers with competitive packages and strategic partnerships. Our digital marketing efforts, including SEO, social media, and targeted advertising, position us as a premier choice for luxury stays and exceptional dining experiences. Additionally, we’re actively involved in the local community through event hosting and sponsorships, aligning with our brand identity and attracting a diverse audience. A strong online presence, optimised for user experience and mobile devices, combined with referral programs, is driving customer loyalty and attracting new guests.

How do you approach budgeting and forecasting for a hotel of this scale? What tools or methodologies do you find most effective?

Developing accurate budgets and forecasts for a hotel of this scale is a complex process. It requires a deep dive into historical performance data, including occupancy, average daily rates, and revenue per available room. By closely monitoring economic trends, competitive landscapes, and industry projections, we can build a solid foundation for forecasting. Collaborative budgeting, involving all departments, ensures alignment with operational goals and financial targets. Leveraging revenue management software to optimize pricing and inventory further enhances our ability to predict future performance and allocate resources effectively.

What high-growth sales strategies have you implemented at Hyatt Centric Hebbal Bengaluru that have yielded significant results?

Hyatt Centric Hebbal Bengaluru drives revenue growth through a highly targeted sales approach. By meticulously segmenting our market and tailoring campaigns to specific customer groups, such as corporate clients, wedding planners, and travel agents, we’ve maximised our sales impact. Our direct sales team is empowered to build strong relationships and deliver personalized solutions to key accounts. Strategic cross-selling and upselling initiatives, combined with the effective use of CRM, have significantly contributed to increased guest spending and customer loyalty.

How do you maintain strong relationships with key accounts and clients? What practices or systems do you have in place to manage and nurture these relationships?

We cultivate enduring partnerships with key accounts through personalised service and deep customer understanding. By recognising and rewarding loyalty with exclusive benefits, we foster long-term relationships. Our commitment to guest satisfaction is evident in our proactive approach to gathering and implementing feedback. Dedicated account managers provide consistent, tailored support to ensure clients feel valued and cared for.

How do you approach training and mentoring your sales and marketing team to ensure they are equipped with the skills and knowledge needed to achieve organisational goals?

Our sales and marketing teams are equipped with the knowledge and skills to drive success. Through comprehensive training in product knowledge, sales techniques, negotiation, and relationship building, we ensure our team is well-prepared to exceed guest expectations. Proficiency in CRM systems, digital marketing tools, and revenue management software is essential to their role. We invest in leadership development and mentorship to nurture talent and create a high-performing team capable of achieving our organisational objectives.

How has technology impacted your sales and marketing strategies? Are there any specific tools or platforms that have significantly improved your operations?

Technology has revolutionized our sales and marketing approach at Hyatt Centric Hebbal Bengaluru. By harnessing data analytics, we precisely identify and target customer segments, optimizing our marketing efforts. Automation has streamlined operations, freeing up our team to focus on personalised guest experiences. Tailored marketing messages and offers based on individual preferences have significantly enhanced guest satisfaction. Data-driven decision-making, from pricing strategies to campaign optimisation, has yielded measurable improvements in overall performance.

What are your future goals for Hyatt Centric Hebbal Bengaluru in terms of sales and marketing?

Hyatt Centric Hebbal Bengaluru envisions a future marked by growth and exceptional guest experiences. Our strategic focus includes expanding our market reach through targeted campaigns aimed at new geographic regions and demographic segments. We are committed to continuous innovation, elevating our F&B offerings, spa services, and technological integrations to create unforgettable stays. By embracing sustainability and positioning ourselves as leaders in experiential luxury and cultural immersion, we aim to solidify our status as a premier destination in the highly competitive hospitality industry.