HBI Staff | Hyderabad 
Cellar 33, a distinguished export and marketing agency based in Bordeaux, is set to revolutionise the Indian market with its premium selection of champagne, wine, and spirits. Established in 2023 by wine industry experts Amrita Singh DipWSET and Mattia Antonio Cianca DipWSET, Cellar 33 unites decades of expertise in branding and marketing with an extensive knowledge of the wine world. Dedicated to curating and promoting exclusive selections, Cellar 33 aims to be the premium one-stop solution for high-quality champagne, wine, and spirits across the globe.
With a strong focus on brand elevation, Cellar 33 has become a trusted consultancy in the export, marketing, and communication of premium wines and spirits. The agency prides itself on its ability to foster robust business networks and provide strategic branding solutions that resonate with discerning clientele.
In its return to ProWine India 2024, Cellar 33 is set to make a significant impact. From Bordeaux to Mumbai, they will present an exceptional portfolio, featuring 25 producers and 42 meticulously selected wine and champagne references. This includes a remarkable gathering of 14 Champagne producers, a milestone for ProWine India, and a showcase of Cellar 33’s dedication to bringing global wine culture to the Indian market.
Key highlights of Cellar 33’s ProWine India 2024 showcase include:
-Champagne Excellence: A curated collection of 14 leading Champagne producers, showcasing the finest offerings for the Indian market.
-Iconic Crémant de Bordeaux: Traditional method sparkling wines from Bordeaux that embody the region’s winemaking prowess and appeal to sophisticated tastes.
-Notable Estates: Featuring the renowned Château de Pressac Saint-Émilion Grand Cru Classé, celebrated for its rich heritage and exceptional wines.
-Armagnac Legacy: With offerings from Château de Lacquy, an iconic Armagnac producer, Cellar 33 brings a taste of French tradition and craftsmanship.
-Innovative Tonic and Soda: Archibald adds a modern touch to the tasting experience, elevating the appreciation of spirits and mixers alike.
-Global Soil Experts: Claude and Lydia Bourguignon, world-renowned vineyard’s soil experts, will share their insights into terroir’s impact on wine character and quality.
Through this elite offering, Cellar 33 continues its mission to provide a bridge between the fine wine culture of traditional wine-producing countries in Europe and the dynamic market of India. This unique presence in India not only brings a premium product selection but also enriches the understanding and appreciation of champagne, wine, and spirits among Indian connoisseurs and industry stakeholders.
“Cellar 33 is more than a business; it is a journey towards excellence,” shares Amrita Singh, Co-Founder of Cellar 33. “We are excited to bring our expertise and passion for champagne, wine, and spirits to India, a market that is growing rapidly in sophistication and appreciation for premium products. Our vision is to create meaningful connections between our producers and Indian consumers, introducing them to the stories and traditions behind each bottle.”
Mattia Antonio Cianca, Co-Founder of Cellar 33, adds, “Our goal at ProWine is to present the diversity and richness of European wine culture, with a curated selection that includes celebrated names and innovative newcomers alike. We see ProWine India as an ideal platform to build bridges, enabling Indian enthusiasts and professionals to engage with premium products and deepen their knowledge and appreciation for fine wines and spirits.”
With Cellar 33, Amrita Singh and Mattia Antonio Cianca have created a platform where tradition meets innovation, enhancing the landscape of wine and spirits in India.
