Asmita Mukherjee | Hyderabad 
Sharad Madan, Director & Co-founder, Bel Cibo Hospitality Pvt. Ltd., is on a mission to revolutionise the hospitality landscape by blending culinary artistry with unforgettable experiences. Since the launch of Khubani in Aerocity, the journey has been nothing short of transformative. With standout ventures like Begam, Noor, and Parra by Khubani, the brand has redefined dining as a multi-sensory experience. Asmita Mukherjee spoke with Madan to learn more about the brand’s expansion plans.
What inspired the creation of Bel Cibo Hospitality, and how has the journey unfolded since the launch of Khubani in Aerocity?
Bel Cibo Hospitality was founded with a vision to redefine dining experiences by blending culinary artistry, immersive design, and a touch of elegance. The journey began with Imperfecto, a trailblazer in creative social experiences. Building on this foundation, Bel Cibo introduced Khubani, where every detail—from palace-inspired interiors to authentic baklava—was carefully crafted to evoke wonder. Over the years, the portfolio has grown to include Parra by Khubani, known for its imaginative dining concept, Begam in Delhi and Noida, celebrated for its regal charm, and Noor by Khubani, which combines cultural entertainment with exceptional cuisine. Each concept reflects a commitment to creating memorable experiences that celebrate flavour, design, and human connection.
With Begam Noida being your latest addition, what are your immediate and long-term expansion plans for Bel Cibo Hospitality?
Begam Noida represents an exciting milestone, offering a space where culinary artistry meets contemporary sophistication. Our immediate goal is to establish Begam Noida as a premier destination for intimate celebrations and social gatherings. In the long term, we aim to introduce Begam to metropolitan cities across India, positioning it as the preferred venue for luxurious dining experiences that blend cultural heritage with modern refinement.
Future Begam outlets will carry signature elements such as intricate interiors inspired by Mughal and Rajasthani aesthetics, menus that seamlessly blend Turkish and Mediterranean flavours, and unparalleled service that elevates every visit. These venues will cater to diverse occasions, from intimate dinners to family gatherings and corporate events.
The expansion strategy will ensure that Begam becomes synonymous with elegance, grandeur, and the charm of modern luxury, reinforcing its identity as a go-to destination for extraordinary dining experiences nationwide.
Are there any new markets, geographies, or formats you are exploring in India or internationally?
In India, Bel Cibo is venturing into diverse terrains, each project tailored to reflect the essence of its locale. On the bustling Delhi-Jaipur Highway, Bel Cibo is crafting a fort-inspired 5-star hotel, a landmark property designed to cater to the growing demand for grand wedding destinations. This project aims to seamlessly integrate traditional Rajasthani aesthetics with contemporary luxury, making it a premier choice for large-scale celebrations and events.
Moving westward, Bel Cibo is bringing its vision to Goa’s iconic beaches with a boutique resort dedicated to personalised, sustainable hospitality. This property will emphasise eco-friendly practices while offering guests an immersive beachside retreat, complete with curated experiences that highlight Goa’s rich cultural and natural heritage.
In the north, Bel Cibo is exploring the tranquillity of Himachal Pradesh with a collection of luxurious mountain homestays. Nestled in serene, unspoiled settings, these homestays are designed for travellers seeking solace and connection with nature. Guests will enjoy bespoke services and the opportunity to unwind amidst breathtaking landscapes, far from the hustle and bustle of urban life.
Internationally, Bel Cibo is set to make a mark with flagship properties in London and Dubai. These projects aim to blend the brand’s distinct design ethos with the cultural vibrancy of each city. In London, Bel Cibo plans to showcase Indian culinary heritage through a contemporary lens, offering an experience that bridges tradition and modernity. Similarly, in Dubai, the brand will curate a venue that celebrates its commitment to immersive hospitality while embracing the city’s cosmopolitan flair.
What differentiates Bel Cibo Hospitality’s dining experiences from competitors?
At Bel Cibo Hospitality, dining isn’t merely about food—it’s an immersive, multi-sensory experience. Every visit is crafted to engage and inspire, setting us apart in a competitive hospitality landscape. As the creators of celebrated spaces like Begam, Khubani, and Noor, we take pride in offering more than just a meal; we curate moments that linger in memory.
Walking into any of our venues, guests are immediately struck by the attention to detail in our ambience. The interiors of Begam, for example, are inspired by regal palaces, with intricate designs that evoke a sense of timeless elegance. Meanwhile, Khubani and Noor transport visitors to the heart of Moroccan artistry, with vibrant colours and patterns creating an atmosphere of escapism and intrigue. These spaces are designed not just to be seen but to be experienced, providing a backdrop that elevates every occasion.
Culinary excellence is at the heart of what we do. Our chefs masterfully combine traditional techniques with contemporary innovation, resulting in dishes that are both authentic and inventive. Each plate tells a story, honouring its roots while embracing the boldness of modern gastronomy. It’s a philosophy that resonates deeply with our guests, offering them a taste of familiarity imbued with unexpected twists.
But no dining experience is complete without the perfect drink, and this is where our signature cocktails come into play. Crafted with premium ingredients and imaginative infusions, our bespoke beverages elevate mixology into an art form. Whether it’s a bold reinterpretation of a classic or an entirely new creation, our cocktails are designed to delight and surprise, turning a simple sip into a sensory adventure.
What truly sets us apart, however, is our commitment to creating dynamic, ever-evolving experiences. Each visit to a Bel Cibo venue is unique, thanks to themed nights, live music performances, and interactive dining formats that engage guests in unexpected ways. It’s about creating an atmosphere where no two evenings feel the same, where there’s always something new to discover and enjoy.
At Bel Cibo Hospitality, we don’t just serve meals—we craft immersive experiences that linger long after the last bite. It’s a delicate balance of taste, elegance, and creativity, ensuring that every moment spent with us feels extraordinary. For us, hospitality is more than a business; it’s an art, and our guests are our greatest masterpieces.
What’s your vision for Bel Cibo Hospitality in the next five years? Are there any new concepts or experimental formats you’re planning to introduce to the Indian or global hospitality market?
Our vision for Bel Cibo Hospitality over the next five years is to redefine luxury and experiential dining while setting new industry benchmarks.
We are focused on expanding our footprint globally, with flagship properties in London and Dubai that celebrate Indian culinary traditions in a contemporary global setting. Innovation is key—we’re planning to introduce concepts like immersive dining theatres and culinary pop-ups to revolutionize guest engagement. Sustainability is another cornerstone, with zero-waste kitchens, ethical sourcing, and eco-friendly practices at the forefront. Bel Cibo aims to be a name synonymous with elegance, innovation, and purposeful experiences worldwide.
