HBI Staff | Mumbai 
Ron Pohl, President of International Operations, BWH Hotels, and of World Hotels; Larry Cuculic, President and Chief Executive Officer, BWH
BWH (Best Western Hotels and Resorts) Hotels announced a strategic expansion plan harnessing the power of Sorrel Hospitality, the master franchisee for the region. BWH Hotels is set to expand its footprint in the vibrant South Asian market comprising of India, Bangladesh, and Sri Lanka.
“With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fueled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels’ unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia,” said Larry Cuculic, President and Chief Executive Officer, BWH Hotels
“I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market,”said Ron Pohl, President of International Operations, World Hotels.
“We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh & Sri Lanka. These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region,” said Atul Jain, COO- India, Bangladesh & Sri Lanka, BWH Hotels.
