India’s Premium Beverage Market Witnesses Transformative Growth
With India positioned as a booming market for premium wines and spirits, Bordeaux-based Cellar 33 is leading the charge in redefining the segment. Established in 2023 by Amrita Singh and Mattia Antonio Cianca, Cellar 33 specializes in the export, marketing, and branding of luxury Champagnes, wines, and spirits, tailored to meet the evolving tastes of India’s premium consumers.
Positioning for Growth in India’s Premium Beverage Space
India’s wine and spirits market is on an upward trajectory, fueled by rising disposable incomes, urbanization, and a growing preference for fine beverages. Industry forecasts predict the country will be among the top global growth markets for premium alcohol by 2024 and beyond.
Cellar 33’s expertise in curating high-quality products and delivering strategic marketing solutions uniquely positions it to capture this surge in demand. With a portfolio that spans globally renowned Champagnes and artisanal spirits, the agency is bridging the gap between global excellence and the discerning Indian palate.
Strategic Expansion and Market Leadership
Through participation in prestigious events like Vinexpo and ProWine India, Cellar 33 has cemented its reputation as a leader in the premium beverage space. Co-founder Amrita Singh emphasizes, “Our mission is to redefine the premium beverage experience in India by focusing on authenticity, expertise, and consumer understanding. We’re here to elevate the segment with carefully curated selections that resonate with India’s evolving market.”
Co-founder Mattia Antonio Cianca adds, “Cellar 33 is more than a marketing agency—it’s a platform for innovation and education. Our goal is to celebrate the craftsmanship behind every bottle and set new industry benchmarks.”
A Tailored Approach for India
Cellar 33’s portfolio is designed to reflect the diversity and sophistication of India’s growing consumer base. Combining branding expertise with sommelier insights, the agency brings unparalleled value to premium brands looking to make an impact in the Indian market.
