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The allure of Kashmir’s picturesque landscapes and rich cultural heritage took center stage at the recent Hotel Federation conclave held in Srinagar. Organized by the All India Hoteliers Federation in collaboration with the Department of Tourism and the Restaurant Association of India, the event served as a rallying cry to promote tourism and investment in the region.
Raja Yaqoob, Director of Tourism Kashmir, underscored the region’s inherent appeal, stating, “Kashmir is already branded. It is an attractive destination. We need more promotion here.” Emphasizing the potential for investment, he added, “Today’s conclave had many investors. It will go a long way in sending a message that Kashmir is open for investment and people are welcome here.”
Highlighting the diverse offerings of Kashmir beyond its landscapes, Yaqoob noted the richness of its heritage, crafts, culture, and world-class cuisine. The conclave aimed to broaden horizons and dispel any misconceptions about the region, positioning it as a vibrant and welcoming destination for tourists and investors alike.
The event featured a traditional cultural musical performance by prominent female artists, captivating delegates and visitors alike. Discussions and presentations delved into strategies for infrastructure development, safety measures, marketing campaigns, and community engagement to ensure sustainable tourism growth.
With a focus on collaboration between government bodies, hospitality professionals, and stakeholders, the conclave sought to reposition Kashmir as a premier tourist destination. By fostering collective action and commitment to economic growth and cultural preservation, the event paved the way for revitalizing the tourism sector in the valley.
As the curtains closed on the conclave, actionable strategies and recommendations emerged, setting the stage for a brighter future for Kashmir’s tourism industry. With continued initiatives and support, the region holds the promise of a prosperous and thriving future for both locals and visitors alike.
(ANI)
