With a vision to provide diverse hospitality experiences, the Indian Hotels Company Ltd (IHCL) has recently inked a deal for its third property – an IHCL SeleQtions hotel at Ayodhya, reinforcing its commitment to contribute to the city’s cultural and tourism potential. Ayodhya, has become a focal point for tourists, especially after the inauguration of the Ram Janmabhoomi Mandir. In the light of the city’s evolving tourism landscape, IHCL, renowned for its iconic Taj brand, strategically positions itself in Ayodhya.
The upcoming SeleQtions hotel, alongside the previously announced Vivanta and Ginger properties, reflects IHCL’s dedication to offering various options for the increasing number of visitors to Ayodhya. This move aligns with IHCL’s broader strategy to establish a significant presence in spiritual destinations, with Ayodhya holding a prominent place in India’s cultural and religious tourism circuit.
The parent company of Taj, Indian Hotels Company Ltd (IHCL), has finalized an agreement for its third property in Ayodhya – a brownfield project branded as an IHCL SeleQtions hotel. This addition complements the previously planned 100-room upscale Vivanta and a 120-room lean lux Ginger, both set to open by 2027. Puneet Chhatwal, IHCL’s Managing Director and CEO, mentioned that this strategic expansion is in line with the company’s objective to establish a notable presence in spiritual destinations.
The new SeleQtions hotel, developed in collaboration with KM Vyapar Ltd, is anticipated to feature 150 rooms on 1.3 acres near the airport, contributing to the burgeoning hospitality landscape in Ayodhya.