Asmita Mukherjee 
Leisure Hotels Group (LHG), an experiential luxury resort chain in North India, has been witnessing 25% Y-O-Y growth (compared to pre-covid levels). Vibhas Prasad, Director of Leisure Hotels Group said that buoyed by their rapid growth the group is exercising their expansion strategy by launching a boutique property in Naukuchiatal in the current year and a high-end luxury property in Mussoorie within the second quarter of 2023. The brand also has plans to expand its presence to Corbett Park, Jaipur and Goa.
Leisure Hotels Group’s portfolio boasts of 29 hotels with both owned and managed properties.
While speaking about the growth plans, Prasad said, “LHG is the largest hotel chain operating in Uttarakhand for the last three decades. As a pioneer in the field of hospitality in Uttarakhand, we have been able to set standards and drive quality by offering good facilities and services to our guests. We are on the verge of launching a boutique property in Naukuchiatal by the end of the year and a high-end luxury property in Mussoorie in the second quarter of 2023.”
Even though the group has a focus on Northern India, Prasad is bullish about exploring other regions as well. He said, “The Group’s focus has remained on the hill states of Himachal Pradesh and Uttarakhand for the last couple of decades as we feel that there is still a lot of untapped potential in these two states for experiential tourism. However, over the next couple of years, we should be able to monetise the potential with new properties in these destinations and have a presence across the country. We have already started looking out to grow pan-India, especially in the leisure destinations with an asset lite model through management contracts.”
