• October 23, 2024

Ospree Duty Free hosts exclusive festive installations by leading whisky brands

Ospree Duty Free, a leading travel retail platform in India, proudly presents exclusive installations from three renowned alcohol brands—Singleton, Indri, and Dewar’s—at the Mumbai International Airport’s departure store. These setups will be available till December, perfectly aligning with the Indian festive season, offering travellers a premium experience as they prepare for holiday celebrations.

As India’s whiskey market continues to experience exponential growth, Ospree Duty Free has become a pivotal platform for global alcohol brands to reach their ideal audience. The festive season, with its unique cultural significance, is a prime time for engaging travellers, many of whom seek exclusive, high-quality spirits to take home or share as gifts.

Highlights of the Installations:

  • Singleton: The Singleton installation promises an immersive journey with its garden-like experience, where stunning visuals and audio elements depict the flavour and taste of the range. Travellers can also indulge in an exclusive sensory experience with scented cloches that enhance the aromas of the whiskey. Additionally, a bespoke gifting station offers shoppers a personalised touch with luxury charms and custom shopping bags, making it the perfect festive purchase.

  • Indri: The renowned Indian single malt brand unveils two innovative expressions, inspired by the HBO original series, House of the Dragon. This bold association adds a cinematic touch to the brand’s setup, inviting travellers to experience a spirit that blends tradition with contemporary flair.

  • Dewar’s: A special spotlight is on the newly launched Dewar’s Double Stone Toasted, an innovative product perfect for those seeking a smooth and rich whiskey experience. This limited-edition bottle offers an exclusive price benefit for Ospree Duty Free customers, adding more reason to indulge during the festive period.

The installations, focusing on displays, stand out as a sophisticated presence at the departure store, attracting attention through their unique branding and strategic positioning.

Ospree Duty Free’s CEO, Avishek Bambii Das, emphasises the significance of these collaborations: “We are thrilled to offer such prestigious alcohol brands the platform to connect with discerning travellers. India’s whiskey market is booming, and the festive season presents an incredible opportunity for brands to engage with a target audience that values exclusivity and premium quality. At Ospree Duty Free, we are committed to enhancing our customers’ experience and bringing them world-class products.”

As the festive season approaches, Ospree Duty Free continues to build on its promise of offering the best selection of spirits, ensuring travellers get the perfect blend of quality, price, and experience at one of India’s most prominent travel retail platforms.

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