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With a constantly growing popularity, Romeo Lane has created a special place for itself amongst their customers. Saurabh Luthra, Chairman and Founder of Romeo Lane, spoke to Hospitality Biz about the company’s growth trajectory and the future plans.
Tell us about your journey into the world of F&B? How and when did it start?
My venture into the world of Food and Beverage began in 2016 with the inception of Romeo Lane in Delhi. Despite my background in business development and engineering, I always harbored a deep passion for hospitality. I saw an opportunity to blend my expertise with my passion and create a place that catered to various needs throughout the day, from lunches with loved ones to lively nightlife experiences.
What inspired you to give up the corporate role and indulge in the culinary world?
The decision to transition from a corporate role to the culinary world stemmed from a desire to pursue something I was truly passionate about. I wanted to create memorable experiences for people through food, ambiance, and hospitality. This desire fueled my decision to embark on this journey.
From your first outlet in Delhi in 2016, how has the organization grown over the years? What are the brands that you have created and what distinguishes them from one another?
Since our humble beginnings in Delhi, Romeo Lane has experienced remarkable growth. We’ve expanded our footprint across India, with presence in 40 cities. Our brand portfolio includes Romeo Lane, Mama’s Buoi, Birch By Romeo Lane, and two resorts in Goa and Mussoorie. Each brand has its unique identity and offerings, catering to different preferences and occasions.
What are the future plans?
We have ambitious plans for the future, including further expansion within India and venturing into international markets. Our first international outlet is set to open andwe will be revealing city name soon, with plans to explore other international markets as well.
Geographically, your brands have primarily been present in north India, and have now started to dot the national map. Tell us about your brand’s presence?
While our brands initially had a strong presence in North India, we have been steadily expanding across the national map. This strategic expansion allows us to reach a wider audience and cater to diverse preferences.
Your first international outlet is expected to be operational in Dubai soon. Which other international markets do we expect to see your brands?
Apart from our upcoming international branch of Romeo, we are actively exploring other international markets for expansion. Our goal is to introduce our brands to global audiences while maintaining the essence of our unique offerings.
In this extremely competitive environment, what makes your brands different? What would you call your USP?
What sets our brands apart in the competitive landscape is our focus on providing versatile experiences throughout the day. Whether it’s a casual lunch, a romantic dinner, or a vibrant nightlife, our establishments cater to diverse preferences under one roof. Not to forget, we really focus on our food taste.
A substantial portion of your brands growth has been through franchisee route. How many outlets are self-operated vis-à-vis franchised?
While some outlets are self-operated, a substantial portion of our growth has been through franchising. This approach allows us to scale efficiently while maintaining quality standards.
How do you keep quality control, especially when it comes to the franchised outlets?
Quality control is paramount, especially in franchised outlets. We have a corporate team to look into it andimplement rigorous training programs, regular audits, and stringent quality checks to ensure consistency across all outlets.
How has nature been influential in determining your products?
Nature plays a significant role in determining our products, especially in our resort properties. We strive to incorporate locally sourced ingredients and sustainable practices wherever possible, enhancing the guest experience.
What is the 4Ps strategy that you follow? How has that impacted your business and growth?
Our strategy revolves around Product, Price, Place, and Promotion. By focusing on delivering exceptional products, strategic pricing, prime locations, and effective promotion, we have been able to drive business growth and customer engagement.
What do you feel about the India growth story, especially with reference to the hospitality and culinary world?
The India growth story in the hospitality and culinary world is incredibly promising. With a burgeoning middle class, changing consumer preferences, and increasing disposable incomes, there’s ample opportunity for growth and innovation in this sector.
What would be your advice to the new entrants in the business of F&B?
My advice to new entrants in the F&B business would be to stay true to your passion, maintain unwavering commitment to quality, embrace innovation, and prioritize customer satisfaction. Building a strong brand identity and fostering a culture of excellence will be key to long-term success.
