Asmita Mukherjee 
Crimson Hotels Private Limited, a company that specialises in operating luxury and boutique hotels, franchising hotel brands and conceptualising greenfield projects, has announced its latest addition, ‘Econostay Dahej,’ a mid-scale hotel under the Econostay brand category. The new property, located in Dahej, Gujarat, will expand Crimson Hotels’ range of offerings in the midscale hotel segment and enhance its already impressive portfolio.
The opening of ‘Econostay Dahej’ will mark Crimson Hotels’ first venture in Gujarat and its sixth operational hotel overall. The upcoming property is currently in its pre-opening phase and is expected to open by July 2023. It will feature 38 cozy rooms and suites with elegant furnishings, a multi-cuisine restaurant, meeting and banquet facilities that can accommodate groups ranging from 40 to 200 persons, a recreation room, and a fitness center. This new addition to Crimson Hotels’ portfolio demonstrates the company’s continued commitment to providing a diverse range of high-quality accommodations for guests across various market segments.
Mr. Sandeep Maitraya, Director, Crimson Hotels Pvt. Ltd. said “India is one of Crimson Hotels’ key strategic markets and to expand further in this dynamic and diverse market, it’s essential to understand the needs and preferences of Indian guests and cater to them accordingly. To this end, our recent launch under the Econostay mid-scale hotel segment category aims to bridge the gap in the hotel industry by offering a premium economy lodging option for travelers seeking value, quality, and consistency in their accommodation. By doing so, we’re creating unique and memorable experiences for guests while also tapping into the growing demand for culturally relevant and authentic travel experiences in India. This latest addition to our portfolio underscores our unwavering commitment to providing top-quality accommodations to guests in various market segments, while also supporting the growth and development of India’s tourism industry.”
Located in the Bharuch District of Gujarat, ‘Econostay Dahej’ offers a unique blend of affordability and comfort, making it an ideal choice for travelers seeking comfort yet affordable lodging. As the largest integrated industrial area in the region, Dahej is a hub of economic activity, and the upcoming hotel is the result of a partnership between The Dahej Hotel and Crimson Hotels Private Limited. The partnership leverages the strengths of both entities, combining The Dahej Hotel’s local expertise with Crimson Hotels’ extensive hospitality experience to create a new standard for affordable yet comfortable lodging in Gujarat. The opening of this hotel marks an exciting expansion of the company’s services and showcases their dedication to meeting the needs of travelers across various market segments.
In addition to being a major industrial hub, the Port of Dahej is also an attractive tourist destination for both business and leisure travelers who are seeking offbeat holiday spots. Located on the southwest coast of Gujarat, in the Gulf of Cambay, this small town offers a relaxing weekend escape that is less crowded, less noisy, and less commercialised than other popular destinations.
“Over the past few years, the Indian hotel industry has witnessed a notable rise in the number of mid-segment economy hotel brands, resulting in heightened competition. Despite this, we consider such brands to be a valuable asset to our portfolio, given their ability to generate reliable and consistent revenue. Our Econostay brand category aims to deliver a pleasant and reasonably priced stay, with standardised amenities and services catering to the requirements of cost-conscious guests. This approach allows us to offer a culturally significant and attractive guest experience while also differentiating ourselves from our competitors and driving revenue growth.” Continued Mr. Maitraya.
